Director of Integrated Marketing

Position:Director of Integrated Marketing

Department:Development

Office Location:The ideal candidate is located in any of the following states or major metropolitan areas where Lambda Legal has an office: New York, NY (Headquarters); Atlanta, GA (Southern); Dallas, TX (South Central); Chicago, IL (Midwest); Los Angeles, CA (Western); or Washington, D.C.

Work Type Designation: Work from Home

• Generally, employees can live in any of the states that fall within the Combined Statistical Area (CSA) boundaries of their Office of Record as long as they reside within three (3) hours of their Office of Record by ground transportation or ferry. Exceptions may be possible. These states include California, Connecticut, Georgia, Illinois, Indiana, Maryland, Nevada, New Jersey, New York, Oklahoma, Pennsylvania, South Carolina, Texas, Virginia, West Virginia, Wisconsin, and Washington, D.C.
• Work from Office and Hybrid employees must be able to commute to the Regional Office as their schedule demands.

Report To:National Director of Development and Marketing

Union Status: This is not a union position

Annual Salary Range: $110,000 - $140,000.The salary for this role will be determined by a candidate's years of relevant experience related to the position, as well as their geographic region.

Travel:This position may require travel across regions.

FLSA Status:Full-Time / Exempt

Supervisory Responsibilities:Integrated Marketing Associate

Who We Are

Lambda Legal is a national advocacy organization committed to achieving full recognition of the civil rights for the LGBTQ+ community and everyone living with HIV through impact litigation, education, and public policy work. Since 1973, Lambda Legal has used impact litigation and other advocacy tools to decriminalize same-sex relationships; challenge discrimination against LGBTQ+ people and people living with HIV in the workplace, in the home, in schools, in health care, and in the military; and protect LGBTQ+ families, including by winning and defending marriage equality. Our clients are not charged for legal representation or advocacy and Lambda Legal receives no government funding. Headquartered in New York City, Lambda Legal also has regional offices in Los Angeles, Chicago, Atlanta, Dallas, and Washington, DC.

We believe that serving the full breadth of the LGBTQ+ and HIV communities requires cultural competency and enthusiasm for diversity of all kinds. To be successful, we must approach our work with an understanding that discrimination based on sexual orientation, gender identity, or HIV status is not the only obstacle to achieving full formal and lived equality for LGBTQ+ people and everyone living with HIV; rather, we recognize the intersectional nature of discrimination, specifically including biases based on race, religion, national origin, gender, disability, education, and class. Considering this reality, we prioritize a proactive commitment to counteracting these biases and their compounding effects in the work we do, but also in how we work together as an organization.

Director of Integrated Marketing

The Integrated Marketing Director will play a critical role in providing visionary leadership and executing plans across all engagement funnels to build Lambda Legal's brand awareness, attract new constituents, and drive revenue. The Director of Integrated Marketing will work cross-functionally across teams, collaborating with the Communications and Legal departments, to leverage and optimize all external channels toward the goals of making Lambda Legal a household name and securing our financial future.

What you'll do:

• Develop comprehensive marketing strategy in collaboration with National Director of Development and Marketing and lead the execution of various efforts to increase Lambda Legal's visibility, impact and engagement within existing and target communities.
• Ensure the integration of marketing goals, messages and key performance indicators (KPIs) across all outreach channels, including but not limited to social media, e-mail, ePhilanthropy, direct marketing, out of home advertising (OOH), educational content, fundraising and community events, donor communications and more.
• Identify, measure, and drive strategies to meet KPIs across all channels. Prepare routine reporting for Senior and Executive leadership.
• Lead creative development of marketing campaigns including design, copywriting, video production and other assets in-house and with external agencies as needed. Identify target audiences and tailor messaging to effectively reach them.
• Develop and manage an annual marketing budget for out of home advertising, digital, and paid media.
• Monitor KPIs and utilize insights to refine strategies to maximize reach and drive revenue.
• Advise on and support implementation of new technology to automate and streamline marketing and engagement action tracks for the increased acquisition and conversion of new constituents and donors.
• Oversee the brand integrity of all marketing-related content, donor collateral, publications, promotional items, and content production across the organization.
• Leverage Lambda Legal's brand story to center the communities served and develop compelling narratives (campaigns, advertising, publications, videos) that connect the organization's work with the individuals most impacted.
• Manage and mentor the Integrated Marketing Associate, encouraging creativity and professional growth.
• Undertake other duties as assigned.

Who you are:

With the understanding that no one person will offer every desired skill and characteristic outlined below, compelling candidates will offer much of the following:

• 7+ years of marketing experience with a proven track record in brand-building and progressive leadership experience, ideally within a mission-driven organization
• Previous success in developing and implementing comprehensive marketing strategies and campaigns that align with an organization's mission and drive engagement and revenue.
• Skilled in crafting compelling narratives and engaging diverse audiences, including donors, volunteers, and the community.
• Proven experience in leading digital marketing strategy, with a focus on achieving fundraising goals and expanding brand awareness through targeted campaigns, multi-channel engagement, and data-driven decision-making
• Demonstrated experience in developing and executing multi-channel advertising and marketing campaigns on platforms such as Meta (Facebook/Instagram), Youtube, TikTok, LinkedIn, and email.
• Previous experience managing a cohesive brand identity, ensuring consistent messaging and visual representation across all platforms and materials throughout the organization.
• Ability to conduct market research to understand audience demographics, preferences, and trends, informing campaign strategies and program development.
• Experience applying integrated marketing principles, ensuring that all marketing channels and efforts work together cohesively to maximize impact and reach.
• Comfortability using Search Engine Optimization (SEO) to maximize advertising and campaign performance
• Experience using Google Analytics, Meta Insights, and other reporting tools to analyze campaign performance.
• Strong interpersonal skills and ability to collaborate across multiple teams.
• Prior supervision and management experience is preferred.

Why Work at Lambda Legal?

You get to do meaningful, life-changing work at a national level for LGBTQ+ people and everyone living with HIV. Lambda Legal also proudly offers competitive benefits for our team. We understand that our staff's dedication and effort are instrumental in achieving our mission. A highlight of the benefits we offer include:

• Medical benefits that begin on your start date
• Dental, Vision, and Life insurance (effective 30 days from your start date)
• Short & Long-Term Disability plans (effective 30 days from your start date)
• 403(b) Retirement Plan (employer contribution and matching program begins after 90 days of employment)
• Paid Time Off:
  • Paid Vacation (15 Days)
  • Sick Leave (12 Days)
  • Personal Leave (3 Days)
  • Religious Observance Leave (3 Days)
  • Bereavement and Bereavement Anniversary Leave
  • Floating Holiday (1 Day)
• 12 paid holidays and 5 early office closures
• Flexible Spending Account (FSA/DC FSA) and Commuter Benefits
• Health Reimbursement Account
• $50 monthly mobile phone reimbursement
• Annual professional development fund
• Summer Fridays from Memorial Day to Labor Day
• Premium subscription to the Calm App
• Paid sabbatical after 7 years of service at Lambda Legal (4 weeks for non-exempt positions and 8 weeks for exempt positions)

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Read more about Lambda Legal's work on our blog and Instagram.

Lambda Legal believes in creating a more equitable playing field for applicants and values the depth of relevant skills built through successful education, work, and life experiences. If your background and skills are a close match for this position, you are strongly encouraged to apply.

Lambda Legal is committed to further building and maintaining a staff that reflects the full range of LGBTQ+, HIV-affected and allied communities, and is an equal opportunity employer. We value a diverse workforce and an inclusive culture. Lambda Legal encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship or immigration status, disability, veteran status, record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color, lesbian, gay, bisexual, queer, transgender and gender-diverse people, women, people with abilities in multiple languages, immigrants, people living with disabilities, protected veterans, and formerly incarcerated individuals and individuals living with HIV are all encouraged to apply.