Brand Building Manager - Quilted Northern
 Georgia Pacific | |
life insurance, parental leave
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 United States, Georgia, Atlanta | |
| 133 Peachtree Street Northeast (Show on map) | |
 Dec 19, 2024 | |
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Your Job
Georgia Pacific Consumer Business is committed to building brands that matter across our wide portfolio of products. As we aim to meaningfully connect with our consumers and retailers, the Quilted Northern toilet paper brand team is seeking a Brand Building Manager (BBM) with a passion for consumer marketing & building brands. The BBM will lead development and execution of annual marketing plans for the Quilted Northern brand and reports to the Director, Brand Building Quilted Northern. What You Will Do * Develop and implement marketing strategies that meet key business objectives, with a focus on creating a seamless brand experience across all channels. * Forge strong cross-functional partnerships with integrated marketing capabilities including media, consumer knowledge, shopper marketing, promotions and content development. * Lead the charge in creating omnichannel strategies & communications, including e-commerce, media, and in-store executions. * Develop comprehensive briefs and oversee timelines and deliverables for both internal and external agency partners, facilitating brand-building activities such as media planning and content creation. * Utilize data analytics to uncover insights and opportunities for experimentation, optimization, and enhancement of marketing strategies. * Define and track key marketing plan metrics, improving measurement and economics of brand building investments (A&C). Who You Are (Basic Qualifications) * Bachelor's degree or higher * Experience in brand management or consumer marketing, preferably within the consumer products industry * Experience working effectively in a fast-paced, dynamic environment What Will Put You Ahead * MBA or equivalent advanced degree * Strong background & understanding of Consumer Packaged Goods (CPG) or Retail industries * Experience in managing and leading agency partnerships At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy. Hiring Philosophy All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy [1] here. Who We Are At Koch, employees are empowered to do what they do best to make life better. Learn how our [2] business philosophy helps employees unleash their potential while creating value for themselves and the company. Our Benefits Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter. Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results. Equal Opportunities Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click [3] here for additional information. #LI-BDS References Visible links 1. https://jobs.kochcareers.com/pages/culture 2. https://www.kochind.com/about/business-philosophy 3. https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf | |