New

Director, Communications

Red Bull North America
United States, Florida, Miami
Feb 06, 2025
The Director of Communications, Southeast is a part of the media leadership team for the Southeast region and is a key role in the overall marketing team for this region. This role and team are the key relationship holder and builder with our marketing colleagues across Brand Marketing, Field Marketing, Sports Marketing, Culture Marketing and On-Premise Marketing teams. This role is also accountable for proactively leading all aspects of communication execution in the region: Communications planning, campaign execution, thought leadership, representing Creator Marketing and Media Partnerships in projects and the leadership and maintenance of all communication agencies and photographers for Red Bull in the Southeast Region. The role of the communications team in the region is to develop and define the overall media ambitions for our marketing plan in the region and to then develop and define the overarching messaging and communications strategy for the brand in that region. Our aim is to get more US consumers talking about our brand and products through media: traditional media coverage, nontraditional media coverage, working with Creator Marketing to have influencers and creators talk about us, opinion leader engagement and partner content amplification. This team develops and maintains media relationships in their region - not only amplifying projects from your region but what would be interesting from the World of Red Bull to your consumers. She/he applies his/her sharp editorial skills to identify the best stories and create differentiated stories and experiences which are "beyond the ordinary" to grow consumer engagement with the Red Bull brand across most relevant earned, partnered & 3rd party media. She/he acts as an entrepreneur in his/her region, building and nurturing the most engaged teams, working with the best and most innovative partners, constantly fostering media innovation and development of business opportunities in consumer communication and interaction through digital and traditional media channels. EXPERIENCE Your areas of knowledge and expertise that matter most for this role: Has 10+ years' experience in a Senior Communications role for a major brand. Bachelor of Business, Communications or Journalism is preferred. Exceptional communication skills, written and verbal. Is a story seeker, editorial thinker, and creative mind Track record of delivery results against tight deadlines Experience working with media executives on executing communication strategies A strong creative and project management background Proven success in thinking strategically about how to build audience engagement Exceptional leadership qualities and exceptional presentation skills Excellent at building relationships in all fields of media, digital platforms, and entertainment An agile, team player that knows how to get the work done Works with passion and motivates others around them Clear understanding of competitor activity and consumer behavior in both a media and FMCG business context Lives and breathes media industry in the US Excellent traditional and digital media industry knowledge Hands-on, curious, open, creative Leadership skills required: good presenter, motivator, excellent influencer and negotiator Problem solver and good mediator aligning and coordinating conflicts of interest Bachelor's degree or equivalent work experience Must be fluent in English, additional language skills an advantage Travel 40-50% Permanent Benefits eligible