Associate Director, Consumer Marketing, Alzheimer's Disease

At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai's human health care (hhc) mission. We're a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer's disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you.

Job Summary

We are seeking an Associate Director of Consumer Marketing to join the US Alzheimer's Disease marketing team. This individual will have a passion for consumers, is a strategic thinker and is experienced in developing and delivering holistic, customer focused omnichannel campaigns that help enable us to fulfill Eisai's human healthcare (hhc) mission, which gives first thought to patients and their families, and helps increase the benefits health care provides.

Key Responsibilities:

This position reports to the Senior Director, Consumer Marketing.

This individual will be responsible for having a deep understanding of Mild Cognitive Impairment (MCI)/ Alzheimer's disease patients and their care partners. You will lead the planning and execution of an omnichannel strategy across digital channels and media platforms that improve and simplify patient journey. This includes evaluating market conditions, identifying issues and opportunities that improve and simplify the patient journey, developing strategies, messaging, consumer campaigns and patient support tactics across multiple touchpoints.

* Lead the development of Direct to Consumer and Direct to Patient marketing materials and digital assets, such as online video, emails, display units and banner ads, web content, video, media/paid search content, social media, point of care, print and ensure they align to support our marketing strategy

* Know our customers: have a deep understanding of customer segments, needs and channel preferences

* Leverage digital capabilities, innovation, and best practices to drive customer engagement for the brand including identifying and piloting future marketing capabilities

* Manage our agency partner(s) and other outsourced vendors including media and creative and budgets

* Ensure all tactics align to the customer experience plan and achieve the desired customer experience

* Lead the measurement and optimization of campaigns that support our marketing strategies

* Work collaboratively with the extended team to gain and leverage a deep understanding of the patient journey and relevant caregiver and patient insights

* Ensure all programs and activities are conducted in accordance with Eisai Legal and Compliance policies and Pharma industry regulations

* Actively contribute to the development of the annual and 5 year brand business plan and budget

Qualifications

* Bachelor's Degree required; MBA preferred.

* Minimum of 5 years' relevant marketing experience, preferably in pharmaceutical and/or healthcare industry and 2+ years in a consumer pharmaceutical marketing and/or advertising role.

* Strong knowledge of Digital Marketing and TV

* Experience launching a Direct to Consumer (DTC) campaign

* Strategic thinking, problem solving, communication and influence skills

* Experience in championing and successfully implementing innovative marketing ideas

* Collaborate with cross-functional department teams to help ensure alignment on strategies and provide input into the strategic direction for all activities needed.

* Track record of challenging the status quo and demonstrating passion for breakthrough ideas

* Ability to thrive in a rapidly evolving, fast-paced work environment.

* Experience working with and directing agencies and strategic vendors and budget management

* Demonstrated ability to display a high degree of ethical standards and personal integrity

* Ability to travel approximately 15-20%

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Eisai is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status. Similarly, considering the need for reasonable accommodations, Eisai prohibits discrimination against persons because of disability, including disabled veterans.

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