Email Marketing Manger

Why join us?

At Design Within Reach, home comes first. We believe in creating and sourcing pieces that move with you and are meant to be enjoyed over a lifetime - from home to home, generation to generation. For us, that means exceptionally crafted, built-to-last, and beautifully designed furnishings.

Our purpose is to design for the good of humankind. It's the ideal we strive toward each day in everything we do. Being a part of Design Within Reach means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows Design Within Reach to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.

About this opportunity:

The MillerKnoll Retail Email Marketing Manager will be responsible for managing the email programs for our three direct-to-consumer brands: Herman Miller, Knoll and Design Within Reach. In this role you will be responsible for end-to-end campaign execution across email, including defining customer journeys and lifecycle stages to develop compelling, on-brand marketing campaigns that drive engagement, loyalty, retention and sales.

What you'll do:

• Manage the day-to-day strategy and deployment of email for Herman Miller, Knoll and Design Within Reach. Ensure all messages are built, tested and deployed properly.
• Partner with cross-functional Marketing, CRM, eCommerce, Stores and Customer Service leads to develop messaging strategy and calendar, maximizing opportunities to drive engagement, frequency, retention, reactivation, sales, AOV and LTV. Ensure cross-functional alignment to provide a consistent customer experience across each campaign and channel.
• Participate in the Seasonal Planning Process to ensure email strategy and messaging is developed as part of the integrated marketing calendar.
• Maintain a customer-centric viewpoint to assess and plan communication at each lifecycle stage, implementing segmented, multi-touch campaigns leveraging predictive technology and dynamic content. Identify gaps and obstacles in the customer experience and execute communication strategies to improve the customer journey.
• Track and analyze campaigns, measuring effectiveness & ROI, for all types of email messaging. Report on performance on a weekly, quarterly and ad-hoc basis. Continually work to improve all KPIs: deliverability, open rate, click rate, conversion rate, opt-out rate, revenue, as well as specific business goals around individual campaigns.
• Identify opportunities to A/B test campaigns with the goal of optimizing engagement and conversion metrics.
• Ensure compliance with internal guidelines and best practices including CAN-SPAM and CCPA.
• Work cross-functionally to support other business units such as Trade, User Experience Surveys and Stores with email campaigns when applicable.
• Manage relevant agencies and technology partners. Ensure quarterly business reviews are executed and are presented with actionable insights to cross-functional partners and leadership.
• Provide email marketing thought leadership: strong understanding of best-in-class email marketing, new tools and software, and desire/ability to create best-in-class programs.

Requirements:

• BA/BS required
• 5+ years of email marketing or CRM experience for a retail brand
• In-depth knowledge of email marketing and best practices; including segmentation and developing automated lifecycle programs
• Proactive and resourceful self-starter with excellent problem-solving skills, exceptional attention to detail, and effective communications skills
• Strong organizational and time management skills
• Self-motivated and ability to work under tight deadlines
• Thrives in fluid, demanding environments and can juggle competing high-priority projects
• Ability to build relationships and collaborate across functional areas within the company
• Can comfortably and effectively collaborate with cross-functional partners
• Strong analytics skills using data to tackle problems and translate results into recommendations
• Experience with CDP or CRM software a plus
• Advanced proficiency manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, etc.)
• Basic HTML and SQL experience preferred
• Ability to work as necessary during non-office hours (this may include weekends, mornings, and evenings) when necessary

Who We Hire?

Simply put, we hire everyone. Design Within Reach is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We're committed to equal opportunity employment, including veterans and people with disabilities.

MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at careers_help@millerknoll.com.