Senior Social Media Specialist

Draper Labs
United States, Massachusetts, Cambridge
555 Technology Square (Show on map)
Apr 14, 2025
Overview: Draper is an independent, nonprofit research and development company headquartered in Cambridge, MA. The 2,000+ employees of Draper tackle important national challenges with a promise of delivering successful and usable solutions. From military defense and space exploration to biomedical engineering, lives often depend on the solutions we provide. Our multidisciplinary teams of engineers and scientists work in a collaborative environment that inspires the cross-fertilization of ideas necessary for true innovation. For more information about Draper, visit www.draper.com. Job Description Summary: The Senior Social Media Specialist will conceptualize, oversee, develop, and manage content across Draper's digital communications channels (company website, social media, video resources, etc.) to drive the company's reputation in the industry and achieve specific business goals. The Senior Social Media Specialist will work collaboratively with business leaders to promote Draper's brand, actions, and events associated with social media campaigns. Job Description: Duties/Responsibilities Create visually engaging content (static posts, videos, GIFs, ads, animations) that align with the Draper brand and marketing goals Manage all content streams and schedule/publish approved material across all relevant channels - consistently maintaining significant lead time on social media calendars for review, edits, and more. Develop, design, and edit social media assets for company website, Instagram, X, Facebook, LinkedIn, Glassdoor, Reddit, print and digital media, etc. Manage Draper's digital advertisements (Google Ad, Words, Reddit, LinkedIn, etc.) Collaborate with internal stakeholders to ensure Draper's messaging is conveyed on social media channels in line with other content Partner with external web development agency responsible for designing, building, and maintaining Draper's website Gather and analyze current and past reports, using tools like Google Analytics, to track digital impact with statistics and results Develop mobile video content for social platforms, taking ideas from the concept state to final production Use analytics to set goals and conduct testing to optimize business development through the website Track trends in digital content field and leverage to benefit Draper Partner closely with Draper's editorial team to ensure consistent storytelling and optimal use of editorial resources Set up daily tasks and activities for Draper social media outlet accounts Skills/Abilities Creative minded with an ability to conceive interesting ideas for new content. Experience translating highly technical information into real-world marketable messages. Understanding of how social media is used to support business goals. Highly motivated and capable of solving problems independently, as well as working part of a multidisciplinary team. Attention to detail and a creative mindset Excellent time management and organizational skills Outstanding interpersonal skills with the ability to work autonomously Knowledge of CUI and proprietary classification Proficient in a range of Adobe Creative Products (Photoshop, Illustrator, etc.) Strong copy, editing, writing, and a clear and consistent brand voice. Knowledge of Google Analytics 4 and Google Analytics to track ad conversions and to build monthly analytic reports Creating content and writing ad copy Education Bachelor's degree required, ideally with major in Communications, Design, Public Relations, Marketing, or another relevant field. Experience Requires 3-5 years related experience Additional Job Description: Strong portfolio showcasing previous work Must be a U.S. citizen and at least 18 years of age Ability to travel, if required Applicants selected for this position may be required to obtain and maintain a government security clearance. Connect With Draper for Future Opportunities! If you don't find the right posting in our Career Opportunities, you may submit your resume for future consideration. Job Location - City: Cambridge Job Location - State: Massachusetts Job Location - Postal Code: 02139-3563 Our work is very important to us, but so is our life outside of work. Draper supports many programs to improve work-life balance including workplace flexibility, employee clubs ranging from photography to yoga, health and finance workshops, off site social events and discounts to local museums and cultural activities. If this specific job opportunity and the chance to work at a nationally renowned R&D innovation company appeals to you, apply now www.draper.com/careers. Draper is committed to creating an inclusive environment. We understand the value of inclusivity and its impact on a high-performance culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, national origin, veteran status, or genetic information. Draper is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please contact hr@draper.com.