New

Associate Director, Media Optimization

Mindshare
dental insurance, paid time off
United States, New York, New York
175 Greenwich Street (Show on map)
Jun 12, 2025
Description About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role Summary and Impact The Associate Director of Media Optimization oversees the health and success of their respective accounts. Within this role you'll be responsible for your clients' programmatic media strategy and oversee its implementation and day to day execution. The role's main responsibilities include managing the media optimizations team and engaging with respective Account Service and digital agency counterparts, clients, and external partners. The Associate Director is also expected to be the team's strongest programmatic and technical specialist and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization, creative setup, tracking, and inventory and audience strategy. Associate Directors of Media Optimization are typically responsible for overseeing the day-to-day workload, training and career development of between 4 and 8 reports. Develop best practices, QA, and frameworks that improve the quality and efficiency of Media Optimization work within accounts or broader programmatic teams. Oversee the team to deliver high-quality campaign work within agreed service level agreements (SLA's). Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lend support to day-to-day Ops as needed. Lead complex campaign tracking implementation strategies through Tag Management Systems and create bespoke tracking code for complex mapping when needed. Oversight of forecasting of Nexus Advanced TV demand numbers, analyzing detail, communicating to key stakeholders, and escalating issues. Oversight of discrepancy investigation and resolution. Develop POVs, Presentations, or other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams. Support team leadership in the continual assessment of ad tech platforms and tools; and help lead in testing of different products, including client recommendations, implementations and consulting. Collaborate with Account Service teams to develop programmatic strategies on key accounts that ensure the clients' marketing objectives are met with appropriate programmatic tactics. Leadership, performance management, and development of direct reports; Ensuring direct reports manage their teams effectively to meet stakeholder needs and business goals. Responsible for successful recruitment, onboarding, and training of new Ops team members. Own and improve the working relationships with members of the broader digital account teams including account service, investment, and analytics. Develop relationships with platform, inventory, and data providers to maximize their value specific to account needs. Skills and Experience 3+ Years of relevant experience including managing programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred. Expertise with planning and running programmatic campaigns on multiple DSPs (e.g. DV360, TTD, Amazon DSP, and Xandr) with exposure to SSPs and data management platforms and a deep understanding of programmatic advertising and related metrics. Understand Tag Management System skills (Tealium, GTM, Adobe, etc). Advanced proficiency in Microsoft Excel, PowerPoint. Past management experience is required. Proven ability to lead large projects from concept to fruition. Excellent verbal and written skills, presentation & organizational skills, and a detail-oriented mindset. Exceptional analytical thinking and the ability to clearly communicate findings and solutions both verbally and in writing. Ability to interact with senior management and clients, understand corporate strategy, and present actionable findings. JavaScript proficiency a plus. Experience with databases, visualization tools or coding languages is a plus. Ability to work and learn independently. Highly organized, exceptional time-management skills. A self-starter attitude - not afraid to ask for help or volunteer with new ideas. Bachelor's degree or equivalent professional work experience. Experience in SQL, HTML, Big Query, and Python would be a plus, but is not required. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at [emailprotected] or call (212) 297-8507 and let us know the nature of your request and your contact information. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.