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Associate Director Marketing Cloud Enrollment Marketing
Marketing and Communications Position Description Performs administrative duties in the management and coordination of a large, specialized project and program. Under general supervision, performs varied and complex administrative duties requiring independent judgment and the application of established policies and procedures. May provide supervision and direction to clerical, paraprofessional or professional staff members. About the University Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories. About the Department and/or College In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible. Major/Essential Functions
- Develop and execute targeted enrollment marketing campaigns within Salesforce Marketing Cloud, leveraging automation, dynamic content, and personalization strategies.
- Lead the integration and optimization of Salesforce CRM data for Marketing Cloud, ensuring segmentation, list hygiene, and compliance with university and industry standards.
- Utilize SQL, AMPscript, and HTML to create advanced data queries, segmentation strategies, and personalized messaging solutions.
- Collaborate with Enrollment Management, the Graduate School, and Texas Tech Online to define marketing strategies that support recruitment and enrollment goals for undergraduate, graduate, and online students.
- Work closely with the Marketing Cloud Technical Specialist to ensure proper configuration, troubleshooting, and optimization of marketing automation processes.
- Partners with cross-functional teams and campus partners to align messaging, improve communication strategies, and ensure a seamless experience for prospective students.
- Analyze campaign performance, student engagement data, and conversion metrics to optimize marketing efforts and improve ROI.
- Monitor email deliverability, database hygiene, subscription management, and compliance with university policies on opt-in/out, CAN-SPAM, and data privacy regulations.
- In partnership with the Marketing Cloud Technical Specialist, troubleshoot system issues, automation failures, and data integration inconsistencies between Salesforce CRM and Marketing Cloud.
- Lead A/B testing, deployment strategies, and reporting efforts to refine marketing effectiveness and ensure best practices in digital engagement.
- Provide guidance and training to team members on Marketing Cloud capabilities, CRM data utilization, and marketing best practices.
- Develop documentation, workflows, and knowledge resources to enhance efficiency and continuity in enrollment marketing operations.
Required Qualifications Bachelor's degree in the area of specialization or closely related field. Four years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis. Preferred Qualifications
- Proven experience managing Salesforce Marketing Cloud for enrollment or digital marketing purposes.
- Strong understanding of CRM data integration, segmentation strategies, and audience targeting.
- Advanced proficiency in SQL, AMPscript, and HTML for email development and automation.
- Knowledge of email marketing best practices, including deliverability, compliance, and personalization techniques.
- Ability to analyze data to drive marketing decisions and optimize performance.
- Strong project management skills with the ability to handle multiple campaigns and initiatives simultaneously.
- Proven experience managing Salesforce Marketing Cloud for enrollment or digital marketing purposes.
- Strong understanding of CRM data integration, segmentation strategies, and audience targeting.
- Advanced proficiency in SQL, AMPscript, and HTML for email development and automation.
- Knowledge of email marketing best practices, including deliverability, compliance, and personalization techniques.
- Ability to analyze data to drive marketing decisions and optimize performance.
- Strong project management skills with the ability to handle multiple campaigns and initiatives simultaneously.
Safety Information Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees. Does this position work in a research laboratory? No Required Attachments Cover Letter, Resume / CV Pay Statement Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan. Job Group First line Managers EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran. |
Texas Tech University
Jun 12, 2025