Growth Marketing Analyst

Job Title: Growth Marketing Analyst

Department: Marketing

Department Location: Littleton, MA

Reports to: Director, Marketing Insights & Analytics

Career Stream: Individual Contributor

Classification: Hybrid

Compensation: The base pay of the budgeted range is $72,000 - $90,000 annually. Actual compensation offered may vary from the posted hiring range based on factors such as relevant experience, time in role, base salary of internal peers, prior performance, business sector, licensure requirements and/or skill level, and will be finalized at the time of offer.

FUNCTION:

• Working with the Director, Marketing Insights & Analytics, the Growth Marketing Analyst plays a pivotal role in driving customer acquisition, engagement, and retention through data-driven insights and performance optimization. This role focuses on identifying growth opportunities across digital and traditional channels, analyzing marketing campaign effectiveness, and supporting strategic initiatives that increase product adoption and improve the customer experience.
• This role is responsible for tracking, measuring, and reporting on digital marketing campaigns using various analytics tools, developing dashboards, and providing insights to inform future strategies. They will optimize digital media campaigns across multiple platforms, conduct A/B testing, and collaborate with the creative team.

Essential Job Duties and Responsibilities

Marketing Analytics

• Develop dashboards, reports, and ad hoc analyses to measure marketing effectiveness and optimize growth strategies across all channels and media, including web, email, online/mobile banking, search, social, in-branch and referral programs.
• Provide recommendations to improve conversion rates across key touchpoints.
• Collaborate with marketing, digital and business teams to inform A/B tests, personalization strategies, and channel segmentation.
• Track, measure, and report on the performance of digital marketing campaigns or initiatives using tools like Google Tag Manager, Google Analytics 4, SEMrush, and other analytics platforms.
• Monitor KPIs to identify trends and insights to inform future marketing strategies and provide regular reports on marketing performance.

Media Optimization

• Analyze and optimize digital media campaigns across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn).
• Monitor and adjust bids, budgets, and targeting to maximize ROI.
• Conduct A/B testing to determine the most effective strategies and creatives.
• Collaborate with the creative team to ensure ad content aligns with campaign goals.

Data Management and Analysis

• Assist in the creation of customer segmentation and predictive modeling to identify areas of opportunity.
• Analyze member behavior in support of lifecycle marketing, evaluating onboarding, cross-sell, and retention initiatives.
• Improve member and conversion tracking across website and core business platforms.
• Ensure data accuracy and integrity in all reporting and analysis.

Customer and Brand Feedback

• Support the collection and analysis of customer feedback via Qualtrics to improve marketing strategies and member experience.
• Provide business teams with timely and actionable member feedback reporting and support.
• Assist in maintaining accuracy of knowledge bases to power website search, chat bot, customer education resources. Adjust data based on customer or internal feedback.

Collaboration

• Actively participate in cross-functional and Marketing projects, as assigned.
• Work with Risk in support of the vendor approval process for Marketing.

Education Requirements:

• Bachelor's degree in Marketing, Business, Data Science, or a related field.

Required Experience:

• Minimum 2-3 years of experience in marketing analytics, business analysis, or similar role.
• Proficiency in digital marketing tools, analytics, and visualization platforms (e.g., Google Analytics 4, Google Ads, Facebook Ads Manager, Tableau, Power BI).
• Certifications in Google Analytics 4 and Tag Manager are a plus.
• Strong understanding of digital marketing metrics (CTR, CPA, LTV, ROAS, CAC, etc.).
• SQL experience a plus.

Knowledge/Skills/Abilities/Competencies:

• Strong analytical skills and attention to detail.
• Expert-level problem solving skills and a curious mindset.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Ability to thrive in a fast-paced, multi-priority environment.
• Familiarity with SEO/SEM best practices.
• Experience with Qualtrics (or other CX platform) is a plus.

Work Environment:

• Hybrid Work Environment: This position offers a hybrid work environment, combining remote work with regular on-site days at the Littleton Headquarters. This work environment is subject to change based on business needs.

Physical Demands:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• This is a largely sedentary role.
• While performing the duties of this job, the employee is regularly required to stand, talk, hear, and use hands and fingers to handle, feel or operate objects, tools, or controls and to reach with hands and arms.
• This role routinely uses standard office equipment such as computers, phones, photocopier/scanner, filing cabinets, and fax machines.
• Ability to travel to other work locations as required.

About Workers Credit Union: Since 1914, Workers Credit Union has existed to Improve the Daily Lives of our Members. We deliver on our core purpose by partnering with our members to help them make their best financial choices and improve their financial wellness. We call this The Workers Way and this is at the center of everything we do. Through our specialized financial counseling, we are pioneering a new member experience through high-touch service and convenient technology. We have grown to over 2.6 Billion in assets and serve over 120,000 members. We are one of the top performing credit unions in Massachusetts with big plans for the future!

Benefits:

• Comprehensive medical, dental and vision plans
• Basic life and AD&D insurance, short-term disability and long-term disability
• 15+ days of paid time off (PTO) per year
• Up to 16 hours of volunteer time off (VTO) per year
• 11+ paid holidays
• 401(k) that includes a Safe Harbor Match of up to 4%.
• Tuition Reimbursement Program
• Mental health resources including an Employee Assistance Program (EAP)
• Individualized learning and development programs

EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability statu