Marketing Manager

Your Role

BeaconMedaes is seeking a dynamic and strategic Marketing Manager to lead our marketing efforts and drive business growth. In this role, you will develop and implement innovative marketing strategies that strengthen our brand presence, enhance customer engagement, and expand market reach. You'll play a critical role in shaping our presence in the US market, working in an engaging environment that fosters innovation, creativity, and meaningful impact. Your expertise will be instrumental in both digital and traditional marketing channels, ensuring that our messaging, products, and services resonate with existing and potential customers.

This role is located in Rock Hill, SC and reports to the General Manager.

Key responsibilities including the following:

* Serve as the brand ambassador, ensuring a cohesive and impactful customer experience.
* Lead the creation and refinement of marketing content, including guidebooks, presentations, brochures, videos, blogs, website materials, and technical documentation.
* Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement.
* Expand and optimize digital marketing initiatives using new technologies and AI to generate leads and attract new customers.
* Identify and pursue new opportunities in the medical and life sciences markets for product and service expansion.
* Lead the Innovation Quest Meeting (IQM) process, collaborating with engineering teams to generate and showcase new business ideas.
* Partner with engineering teams in Rock Hill and Belgium to introduce new product offerings through digital marketing, social media, and sales materials.
* Conduct market research and analysis on trends, demographics, pricing strategies, and competitors to shape effective marketing plans.
* Work closely with the Equipment Business Line Manager, Aftermarket Sales Business Line Manager, Life Sciences (Lab) Business Development Manager, and the Marketing Communications Coordinator to align marketing efforts with overall business goals.
* Prepare performance reports and present insights to senior management, driving informed decision-making.
* Lead event planning and execution for ASHE and ASPE Annual Conferences, national sales meetings, and other industry events.
* Conduct design guide trainings for customers both on-site and via webinars.
* Provide competitive product analysis and deliver training to sales teams, equipping them with the knowledge to support design engineers.
* Support national sales and service field employees with marketing campaigns for all BeaconMedaes product lines.
* Maintain and manage contact lists for e-blasts, social media campaigns, webinars, and new product launches.

To succeed, you will need

Supervisory responsibility

* This role supervisors one Marketing Communication Coordinator.

Experience

* Excellent written and oral communication skills
* Experience in the field of medical gas and life sciences
* 5+ years sales / marketing experience required
* Proven ability to handle a demanding workload

Education

* The successful candidate should preferably have a marketing or business degree and/ or 5+ years of relevant sales and marketing experience in piped medical gas and life sciences.

Required skills and qualifications

* Deep expertise in medical gas codes and NFPA standards, ensuring compliance and safety in marketing communications.
* Proficiency in Microsoft Office Suite, including Outlook, Word, Excel, PowerPoint, and Teams.
* Hands-on experience with Adobe Creative Cloud for content creation and graphic design.
* Self-sufficient, proactive, and results-driven, with a strong ability to take initiative.
* Exceptional interpersonal skills, fostering effective collaboration across teams and stakeholders.
* Highly organized with a proven track record of managing complex projects efficiently.
* Outstanding written and verbal communication skills, with strong attention to detail.
* In-depth knowledge of social media best practices, optimizing brand visibility and engagement.
* Ability to work within a multidisciplinary team, ensuring seamless customer experiences.
* Creative problem-solving mindset, balancing innovation with data-driven decision-making.
* Strong project management skills, adept at handling multiple initiatives and meeting tight deadlines.
* Analytical expertise, capable of translating quantitative and qualitative data into actionable insights.
* Effective prioritization skills, with the ability to navigate high-pressure environments with urgency.
* Strong foundation in AI and modern communication technologies, leveraging cutting-edge tools for marketing success.

Travel

* Travel is required on occasion

In return, we offer you

Here at BeaconMedaes, we play a vital role in helping healthcare facilities sustain patients when they are at their most vulnerable - and innovation is a huge part of our lifeblood. Our brand promise, "Life is in the Details," represents one of our core values, as patient lives literally depend on our work. And when new employees join our team, we strive to ensure they understand that medical gas is a life-safety system and a critical asset in healthcare facilities. One day, one of our moms, dads, grandparents, or children could be a patient - and we aim to ensure that every solution we provide is up to the standards that we would want for them.

Further, we know that the longevity and success of BeaconMedaes would not be possible without our people - the BeaconMedaes family. We are supported by employees who are passionate about taking care of customers, and we know that this passion is the key to our prosperity.

At BeaconMedaes we offer attractive benefits including:

* Excellent compensation package, including a flexible benefits plan, and 401 (k) retirement plan
* Health insurance/ Dental insurance/ Vision insurance
* Paid time off
* Life & disability insurance plans
* Various wellness programs
* Voluntary benefit programs available including pet insurance, legal plans, identity protection, etc.
* We offer education assistance after 1 year of employment
* Opportunities for professional development
* We provide a collaborative, inclusive, and flexible work environmen

Start your career journey with us and learn what it means to be part of the BeaconMedaes family. We offer a wide range of interesting roles and many opportunities to grow and thrive

BeaconMedaes LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws

We offer reasonable accommodation for any part of the employment process due to a physical or mental disability. Please contact the HR team at 803-817-5600 or medgas.jobs@beaconmedaes.com on a case-by-case basis.

#LI-Beacon

Life is in the Details

BeaconMedaes has been the center of the medical gas world for more than 70 years. We are a leading solutions provider in the education, design, manufacturing, supply and service of piped medical gas and laboratory gas systems. Our main corporate office and competence center for medical and laboratory gas expertise is located in Rock Hill, South Carolina.

Learn more at www.beaconmedaes.com