Division Marketing Specialist

Marketing Strategy & Execution:

• Coordinate and implement overall marketing initiatives for the division
• Prepare the annual marketing budget and reconcile monthly expenses
• Track and report on local marketing program performance and ROI
• Identify partnership marketing opportunities and external initiatives to leverage assets

Creative Development & Brand Management:

• Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)
• Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to create or update leasing collateral, templates, and custom designs
• Ensure brand consistency across all platforms and materials
• Manage promotional item purchases and inventory for gifts and events

Digital Marketing & Online Presence:

• Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution
• Maintain accurate property inventory and content across all digital listing services (CoStar, LoopNet, etc.)
• Update and manage property pages on the company website
• Maintain and update CRM and marketing database (Salesforce/List Master)

Leasing Support & Sales Enablement:

• Develop and maintain detailed familiarity with all properties and suites in the division
• Create or update leasing proposal template designs
• Develop and maintain a "Featured Property" guidebook for use in analyst presentations and property tours
• Track set-up and standards of vacant space presentation

Event Planning & Customer Engagement:

• Plan and coordinate broker, customer, and office social events
• Support Property Managers in executing Customer Experience events, including marketing, communications, and on-site setup

Collaboration & Cross-Functional Coordination:

• Partner with internal teams (leasing, property management, customer experience, corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives
• Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A, marketing, and customer experience).
• Support special projects as needed

QUALIFICATIONS:

Education & Experience:

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3-5 years of experience in marketing or a similar role involving property marketing and branding
• Experience managing marketing budgets and tracking ROI
• Event planning or corporate event coordination experience is a plus
• Proficient in Social Media marketing including LinkedIn, Instagram, etc
• Experience working in commercial real estate (a plus but not required)

Technical Skills:

• Proficiency with Creative Suite publishing programs (InDesign, Photoshop and Illustrator) in addition to Powerpoint, Word, and Excel
• Familiarity with CRM systems (Salesforce/List Master preferred).
• Strong understanding of email marketing platforms and digital marketing tools
• Experience with property listing platforms (CoStar, LoopNet, etc.) a plus but not required

Marketing & Communication Skills:

• Strong written and verbal communication skills
• Ability to create compelling marketing collateral and messaging
• Understanding of brand consistency and design principles
• Ability to manage social media and e-marketing strategies on LinkedIn and Instagram

Organizational & Project Management Skills:

• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Strong attention to detail and accuracy
• Proven ability to meet deadlines and coordinate with multiple stakeholders.

Interpersonal & Team Collaboration:

• Strong interpersonal skills and a customer-service mindset
• Versatile/flexible with ability and willingness to take on responsibilities, tasks and requests
• Ability to work independently and collaboratively in a fast-paced environment