New

Enrollment Communications & Marketing Manager

Auburn

$64,060-$108,900

United States, Alabama, Auburn

1550 East Glenn Avenue (Show on map)

Aug 14, 2025

Position Details

Position Information

Requisition Number	S4660P
Home Org Name	Enrollment Management-Admin
Division Name	VP for Enrollment Management
Position Title	Enrollment Communications & Marketing Manager
Job Class Code	OC37
Appointment Status	Full-time
Part-time FTE
Limited Term	No
Limited Term Length
Job Summary	The VP for Enrollment Management is seeking an Enrollment Communications & Marketing Manager to oversee communication and marketing services for a department, small division, or college.
Essential Functions	Delivers both visionary and operational leadership in enrollment marketing and communications strategy to advance recruitment, enrollment, financial aid, and scholarship efforts. Collaborates closely with the Vice President for Enrollment to develop and execute strategic initiatives that ensure all messaging is contemporary, on-brand, and resonates with prospective students. Manages, designs, and executes a strategic, goal-oriented enrollment marketing and communications plan grounded in data and aligned with the university's vision and divisional goals. Implements this plan across multiple platforms, including the website, social media, digital advertising, print materials, and additional communication channels. Conducts market analysis and peer institution research to craft compelling, effective communications that resonate with prospective students, their families, school counselors, transfer advisors, and other key stakeholders. Develops and maintains a strong and cohesive visual identity for enrollment management in alignment with Auburn University's overall brand strategy. Creates engaging marketing materials, both digital and print, to support recruitment and enrollment efforts. Serves as the division's primary liaison to the Office of Communication and Marketing, collaborating on storytelling initiatives and the implementation of enrollment marketing strategies. Oversees all enrollment-related communications, both internal and external, and manages relationships with external enrollment marketing vendors. Routinely assesses and refines communication, messaging, and materials, with a particular emphasis on affordability and recruiting high-achieving students. Manages the enrollment marketing and communications budget, collaborating with Enrollment Management leadership to strategically allocate resources to support both immediate and long-term goals. Coordinates and manages division-wide internal communications by implementing consistent and effective communication practices that promote collaboration, innovation, and alignment with strategic enrollment objectives. Organize and execute events hosted at the division level.
Why Work at Auburn?	Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world. Culture of Excellence: We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education. We're Here for You: Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance. Sweet Home Alabama: The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches. A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged. Ready to lead and shape the future of higher education? Apply today! War Eagle!

Minimum Qualifications

Education Level: Bachelor's degree- No specific discipline.
Years of Experience: 5 years in marketing and communications services. Must have 1 year experience mentoring, leading, or supervising others.

OR

Education Level: Master's degree- No specific discipline.
Years of Experience:3 years in marketing and communications services. Must have 1 year experience mentoring, leading, or supervising others.

Minimum Skills, License, and Certifications

Minimum Skills and Abilities	Knowledge of various marketing and communication theories, concepts, techniques, mediums and strategies. Ability to write for various audiences and in various formats.
Minimum Technology Skills
Minimum License and Certifications

Desired Qualifications

Degree in Journalism, Communications, Marketing, or Business is desired.
Strategic Marketing Expertise: Proven experience developing and executing strategic marketing plans in higher education or enrollment management. Familiarity with data-driven marketing and communications strategies.
Digital Marketing Proficiency: Strong understanding of digital advertising platforms. Experience managing multi-channel campaigns including email, web, and social media.
Creative and Visual Communication Skills: Ability to create compelling visual content aligned with institutional branding. Experience with graphic design tools (e.g., Adobe Creative Suite) and content management systems.
Leadership and Collaboration: Demonstrated success in leading teams and mentoring staff. Strong interpersonal skills with the ability to collaborate across departments and with external vendors.
Enrollment and Recruitment Knowledge: Familiarity with student recruitment trends, financial aid messaging, and audience segmentation (e.g., high-achieving students, transfer students, counselors).
Project and Budget Management: Experience managing budgets and allocating resources strategically. Strong organizational skills with the ability to manage multiple projects and deadlines.
Analytical and Research Skills: Ability to conduct market analysis and competitor research to inform messaging and strategy. Experience using data to assess campaign effectiveness and refine communications.
Event Planning and Internal Communications: Experience organizing division-level events and implementing internal communication strategies that foster collaboration and innovation.

Posting Detail Information

Salary Range	$64,060-$108,900
Job Category	Other
Working Hours if Non-Traditional
City position is located in:	Auburn
State position is located:	Alabama
List any hazardous conditions or physical demands required by this position
Posting Date	08/13/2025
Closing Date	09/06/2025
Equal Opportunity Compliance Statement	It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit their website to learn more.
Special Instructions to Applicants
Quick Link for Internal Postings	https://www.auemployment.com/postings/55256