Senior Manager - Influencer Marketing

Golin Los Angeles is hiring aSenior Manager (Account Supervisor), Influencer Connector.

As an Influencer Connector, you are:

A relentless Influencer marketing powerhouse navigating the entire digital media landscape. Your role will include creating influencer campaign strategies, identifying influencers who are relevant to the brand and their brand reputation, and managing influencer relationships in a mutually beneficial way to maximize your client's investment. You'll execute paid, owned, and earned, campaigns across brand activations, events and social channels.

About Golin:

Golin is a global, award-winning public relations agency that helps company create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We're even promising to become the first fully AI-integrated agency by 2026. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients.

We're especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

What You'll Do

• Build and manage influencer campaigns that extend across paid, owned and earned

• Work in close collaboration with external clients and internal account leads and digital team members to deliver best-in-class influencer strategy and work

• Drive and oversee influencer campaign development and execution, including strategy, vetting, creative, paid media, and analytics

• Lead and project manage paid, owned and earned influencer campaigns across brand activations, events and social channels such as Instagram, Facebook, Twitter, YouTube, Pinterest and TikTok

• Participate in integrated account and campaign planning

• Provide strategic influencer counsel across clients, bringing best practices, trends and capabilities to our clients work

• Align brand reputation when activating influencer strategies

• Serve as an integral member of the team addressing the needs of clients and proactively providing ideas and solutions

• Identify solutions and work with teams and independently to drive client success and grow relationships

• Serve as expert in fully integrated public relations and digital / social programs

• Cultivate a culture of support, growth and partnership among team

• Serve as an ambassador of Golin's influencer capabilities as it relates to organic and new business opportunities

• Serve as culture builder and mentor, driving innovation and ideas while sparking team members' careers

• Manage financials, including budgets and billing, projections and staffing

• Play a key role in the Digital team, supporting team growth, morale and thought leadership efforts

Who You Are

• Bachelor's degree in marketing, communications or related field and 5 - 7 years of experience driving and executing digital / social media / influencer marketing campaigns

• Passion for influencer marketing with an ability to juggle multiple projects and changing priorities

• Experience developing and executing campaigns from start to finish

• An understanding of analytics, reporting, contracting, and billing

• Experience managing and leading teams of various sizes and working with integrated teams

• Excellent verbal, written, presentation and problem-solving skills

• Ability to execute and measure multifaceted campaigns, providing direction and insights

• Ability to manage day-to-day client communications

• Poise and calm under pressure and a desire to immerse yourself in a client's business to become a true partner

• A solutions-oriented mindset

• A self-starter mentality - you don't wait for someone to tell you what to do next

• Previous experience using influencer marketing software platforms

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate's skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Salary range:

$88,000 - $125,000

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.

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