Vice President (VP) Acquisition

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?

Our "people helping people" philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.

While we're proud of our history, we're even more excited about our future. With business and technology transformation on the horizon, there's never been a better time to be part of BECU.

PAY RANGE

BENEFITS

Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage. Employees have access to disability and AD&D insurance. We also offer health care and dependent care flexible spending accounts, as well as health savings accounts, to eligible employees. Employees are able to enroll in our company's 401k plan and employer-funded retirement plan. Newly hired employees accrue 6.16 hours of paid time off (PTO) on a per pay period basis based on hours worked (up to a maximum of 160 PTO hours per year) and receive ten paid holidays throughout the calendar year. Additional details regarding BECU Benefits can be found here.

Vice President of Acquisition

IMPACT YOU'LL MAKE:

As the Vice President (VP) of Acquisition at BECU, you will steer the New Member Acquisition team towards new heights, not only leading strategic efforts that drive membership growth but also pushing forward our credit card, mortgage, auto finance, personal loan, and other financial products. Your innovative strategies and dynamic leadership will ensure that every initiative you spearhead contributes significantly to our overarching goals of optimizing member acquisition and driving business growth. You will foster an environment of collaboration and empowerment, leading cross-functional teams to consistently exceed growth targets.

WHAT YOU'LL DO:

• Lead Strategic Acquisition Initiatives: Develop and champion comprehensive strategies that align with our business goals and fuel growth. Manage the P&L for acquisition functions, set measurable KPIs, and leverage data analytics to craft targeted campaigns across multiple channels.
• Oversee Campaigns: Create, test, and refine member acquisition campaigns to ensure they are impactful, scalable, and cost-effective.
• Drive Digital Ecosystem Efficiency: Optimize our digital-first ecosystem. Utilize your extensive experience with digital properties including becu.org, SEM, SEO, email marketing, and proficiency with platforms like Google Ads and Meta Ads.
• Manage Response Channels: Oversee direct response channels such as Direct Mail. Build channels and capabilities to support them including pre-screen, propensity models, production processes and supply chain management.
• Utilize Data Analytics: Inform strategies with data, measure campaign effectiveness, and make data-driven decisions to optimize marketing efforts. Develop robust financial performance metrics like NPV and LTV and other appropriate financial performance foundations to make effective investment decisions.
• Enhance Marketing Processes: Streamline marketing processes and boost efficiency using top tools like Salesforce and Adobe Target.
• Collaborate Across Departments: Work closely with Risk, Analytics, Product Development, and Compliance departments to align acquisition strategies with broader business goals and meet regulatory requirements.
• Mentor and Coach Team Members: Provide ongoing coaching and professional development opportunities for your staff. Conduct timely performance evaluations and give constructive feedback to encourage their growth.
• Additional Duties: Perform other responsibilities as assigned.

QUALIFICATIONS:

Minimum Qualifications:

• Educational Background: Bachelor's degree or equivalent experience in Business, Marketing, Finance, or a related field.
• Leadership Experience:10 years of people leadership experience.
• Industry Experience: Minimum of 10 years of experience in customer acquisition and/or marketing leadership roles, with at least 5 years in the financial services industry.

Desired Qualifications:

• Location/travel: Preference is someone living in Seattle; however, this job can be remote or hybrid with the ability to travel up between 25%- 50% to Seattle.
• Advanced degree: Advanced degree in Business, Marketing, Finance, or related field.
• Mindset: Strong strategic and analytical thinking with innovative problem-solving skills.
• Team Leadership: Proven track record of leading and motivating teams, driving cross-functional collaboration, and delivering measurable results.
• Data Driven: Proficient in using data analytics and customer insights to optimize acquisition campaigns.
• Budget Manager: Experience managing large-scale budgets and achieving financial targets related to customer acquisition.
• Communication Skills: Exceptional verbal and written communication skills, with the capability to present complex strategies and results to senior leadership and stakeholders.

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.