Senior Email Marketing Specialist

Join us to create change and have an impact in homes around the world.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Where you'll be:

This position will be based in the Charlotte, NC HQ; hybrid work policy model.

All About the Role:

We're seeking a Sr. Email Marketing Specialist to lead the daily execution of our growing direct-to-consumer (D2C) eCommerce marketing programs. This role focuses on driving sales through impactful email and direct mail campaigns-from strategy and targeting to execution, quality assurance, and performance analysis. The ideal candidate brings both direct response expertise and deep email platform knowledge, with a strong eye for detail and a passion for optimizing results through testing and data-driven insights.

Key Responsibilities:

• Define, execute, and optimize email and direct mail campaign strategies to achieve revenue goals

• Collaborate with D2C and content teams to plan promotions, using insights from past performance to shape creative, cadence, and targeting

• Build and manage targeted marketing lists, segmentation, and audience strategies

• Create, launch, and QA campaigns in the email service provider (ESP) and ensure accurate, timely deployment

• Monitor and analyze campaign performance, applying a test-and-learn approach for continuous improvement

• Troubleshoot and resolve issues with assets, targeting, or campaign rendering

• Stay up to date with platform updates, best practices, and new technologies to enhance program success

Minimum Qualifications

• Bachelor's degree

• 3+ years of direct-to-consumer ecommerce marketing experience, including CRM and direct mail programs

• 2+ years working with email platforms (Acoustic preferred) and data-driven targeting/segmentation

• Proficient in HTML/CSS with strong communication and collaboration skills across teams.

• Highly organized, detail-oriented, and eager to learn and grow in a dynamic environment.

Benefits highlights:

• Discounts on our award-winning Electrolux products and services

• Family-friendly benefits

• Insurance policy plan

• Extensive learning opportunities and flexible career path

Please be advised that we are unable to offer visa sponsorship for this position at this time.

Find more on: Electrolux Group North America:

https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en

Electrolux Home Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through hrsnorthamerica@electrolux.com. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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