Director, Email

Main Responsibilities:

• Serve as the Society's email and SMS program subject matter expert

• Develop and implement comprehensive, integrated, and audience-centric email and SMS marketing strategies aligned with Society objectives, with a strong focus on audience retention and activation

• Define measures of success and use data and analytics tools to lead monitoring, track performance, and oversee reporting of campaigns and KPIs

• Lead the planning, execution, and optimization of email and SMS campaigns designed to advance the Society's goals, with oversight responsibilities including channel-specific content strategy and development, integration with multi-channel marketing plans, personalization, production, QA, segmentation, templates, and testing

• Manage creation and execution of the email and SMS marketing program calendar, which prioritizes relevance and frequency to prevent message fatigue

• Ensure all email and SMS campaigns have consistency of brand, voice, and messaging, follow the Society's brand, language, and style guide, and comply with relevant regulations and best practices, such as CAN-SPAM and GDPR

• Work collaboratively with other teams to ensure our storytelling, impact narratives, and calls-to-action are audience-centric and conversion-optimized

• Partner with interdepartmental, cross-functional, and external agency stakeholders to align email and SMS program with acquisition and conversion strategies as well as operational plans and multi-channel marketing plans

• Use data-driven insights to optimize strategies, plans, tactics, and outcomes on an ongoing basis and in real-time to make mid-campaign adjustments to maximize impact

• Partner closely with interdepartmental teams and cross functional stakeholders

• Manage email marketing budgets, ensuring efficient allocation of resources

• Manage day-to-day agency relationship(s) and oversee execution and performance of agency campaigns

• Manage email testing, validation, and inbox placement, including use of vendor solutions

• Provide regular report-outs to marcomms leadership on channel performance and present to other Society leaders as needed to help inform decision-making

• Manage and mentor the email team by providing guidance, feedback, and support as well as lead professional development and performance management for all team members

What We're Looking For:

• 6+ years of recent experience leading and growing multi-million-dollar email and SMS programs, including leadership roles with responsibility for managing internal teams, external agencies, and vendor budgets

• Deep understanding of email and SMS marketing and expertise leading development, execution, and optimization of email and SMS strategies that support integrated, multi-channel plans and campaigns

• Ability to track performance, analyze email and SMS performance data, identify areas for improvement, and put insights into action

• Ability to anticipate, identify, and solve problems related to campaign performance and deliverability

• Ongoing learning of the latest trends with the ability to adapt strategies accordingly

• Strong strategic thinking, planning, and program management skills with an ability to manage multiple campaigns simultaneously

• Excellent written and verbal communication and interpersonal skills

• Experience building and mentoring a team of email and SMS professionals

Technological Skills:

• Experience with email marketing platforms, CRM systems, and marketing automation tools such as Marketing Cloud, HubSpot, and Marketing Cloud Personalization

• Experience with tools for project management, scheduling, analytics, and content creation, particularly Asana and Google Analytics

A cover letter is a required component of this application. Please include a letter that details how your experience aligns with the position's requirements and your interest in this role.

Location Requirements

• Remote - Flexible Location

• Work is primarily performed remotely, however, when possible and necessary, teams meet in person to conduct the business of the organization and build team relationships.

Compensation | Benefits:

The estimated hiring compensation range for this role is $90,000-$110,000. Final offers will be based on the candidate'sgeographic location, consider career experience and may vary from this range due to these and other factors.

You will have the opportunity for a highly competitive, comprehensive benefit package that the Society provides to employees. Your benefits include a considerable Paid Time Off Plan; Paid Holidays; 401k Retirement Savings Plan with Society match; Commuter Benefit Plan; Comprehensive Health & Welfare benefits including Medical, Dental, Vision, Flex Spending Accounts, Life Insurance, Disability Coverage, Spring Health Membership offering free therapy and professional coaching, as well as additional voluntary benefit offerings. Not to mention, you will join an incredible mission focused team of people!

We're committed to supporting the growth of every employee through a structured and transparent approach to career development. We use Talent Portraits to define clear expectations, development opportunities, and advancement paths - whether you're growing as a people leader or deepening your expertise as an individual contributor. Each role is thoughtfully placed within one of these pathways (Leadership or Partner) to help you understand how it fits into our broader organization and your potential career journey.

This position is classified as Leader - Leading Others