New 
Business Program Manager-Structured Web Platform
 Microsoft | |
 United States, Texas, Irving | |
| 7000 State Highway 161 (Show on map) | |
 Aug 19, 2025 | |
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OverviewWith a vision to "Build and sell intelligent cloud and intelligent edge solutions with partners, empowering people and organizations to achieve more," Global Channel Partner Sales (GCPS) is responsible for driving revenue outcomes with partners through innovative solutions-at scale! The Global Partner GTM, Programs, & Operations (GPO) organization within GCPS brings together the go-to-market strategy, programs, and platforms to accelerate growth and improve partner experience across all partner segments. In this role, Business Program Manager-Structured Web Platform, you will engage across marketing, engineering, compliance, AI and security to lead the launch and adoption of the Structured Web (SW) marketing platform, driving partner engagement and top of the funnel demand generation. You will develop change management strategies, onboarding resources, and cross-functional collaboration to support platform launch, maintenance and continuous improvement. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesLead end-to-end launch and ongoing management of marketing platform Structured Web (SW) marketing platform encompassing partner journey, asset/campaign creation, partner metrics and communication plan Develop a holistic change management plan to ensure all stakeholders (internal and external) are aware of and trained on the SW platform; develop resources and documentation such as landing decks, SharePoint, demos, FAQs, Guides, videos for change management and partner onboarding Drive Microsoft AI Cloud Partner Program (MAICPP) partner digital marketing benefit consumption (e.g. Campaign-in-a-Box (CiaB), AI partner program packages) and partner engagement by driving usage of the SW platform and defining new internal and externalcommunication strategies, mechanisms, and resourcesbased on new platforming and strategic partner targeting Define to-partner marketing campaigns for external communication strategies and mechanisms regardinggeneral amplification once SW platform is launched to drive ongoing awareness and engagement Work closely with CiaB development team, agencies and relevant stakeholders to enable them to develop, refresh and maintain content on the platform Develop and execute platform product improvement roadmap working across different teams within Microsoft and incorporating partner feedback Ensure all Go to Market (GTM) tools are operating compliantly as part of the Microsoft AI Cloud Partner Program and in alignment with all procurement, cloud solutions and Corporate, External, and Legal Affairs (CELA) policies. Incorporate partner point of view (POV) by collecting, assessing, and implementing their feedback through various mediums (e.g., feedback sessions, online community boards) with support from others.Other: Embody our Culture and Values | |