Email Marketing Lead

The Email Marketing Lead plays a pivotal role in shaping Accentures digital marketing strategy by bridging the gap between marketing and technology, ensuring seamless integration of tools and systems to create personalized and meaningful customer experiences. As a key driver of customer engagement, this role combines strategic thinking, technical expertise, and creative execution to deliver impactful email campaigns that align with business objectives. This position offers an exciting opportunity to lead innovative initiatives, optimize performance, and contribute to measurable business growth.

Job Responsibilities:

Strategic Planning and Execution:
Collaborate with client to develop and implement comprehensive email marketing strategies that align with overall business goals, ensuring campaigns are targeted, engaging, and optimized for maximum impact.

Platform Management and Optimization:
Oversee the selection, configuration, and maintenance of email marketing platforms and tools, ensuring they are effectively integrated with other marketing systems and technologies.

Campaign Development and Personalization:
Collaborate with client on creation and execution of email campaigns, leveraging data-driven insights to deliver personalized content that resonates with diverse customer segments and drives engagement.

Performance Analysis and Reporting:
Monitor and analyze campaign performance metrics, providing actionable insights and recommendations to improve engagement, conversion rates, and overall ROI.

Cross-Functional Collaboration:
Work closely with marketing, technology, and analytics teams to ensure email marketing initiatives are aligned with broader organizational strategies and supported by robust data and systems.

Basic Qualifications:

• Minimum of 10 years of experience in email marketing

• Minimum of 10 years configuring and running email marketing for a large enterprise

• Bachelors degree

Preferred Qualifications:

• Should have strong knowledge about targeted marketing for B2B scenarios

• Exposure to products like Adobe Marketo, Salesforce, and Oracle Eloqua

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, District of Columbia, Illinois, Maryland, Minnesota, New Jersey, New York or Washington as set forth below.
We accept applications on an on-going basis and there is no fixed deadline to apply.

Information on benefits is here.

Role Location Annual Salary Range

California $163,000 to $369,800

Colorado $163,000 to $319,500

District of Columbia $173,500 to $340,200

Illinois $150,900 to $319,500

Minnesota $163,000 to $319,500

Maryland $163,000 to $319,500

New York/New Jersey $150,900 to $369,800

Washington $173,500 to $340,200

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