Senior Social Media Marketing Strategist

Our client is a globally recognized leader known for pioneering innovation and delivering exceptional customer experiences across a vast array of services and offerings. They are dedicated to pushing boundaries and connecting with millions worldwide through groundbreaking initiatives. Aquent is partnering with this premier client to find an exceptional **Senior Social Marketing Strategist** to shape the future of their brand and retail campaigns. This isn't just a job; it's an opportunity to architect breakthrough social strategies, craft compelling narratives, and drive measurable results that resonate with millions of customers across diverse platforms. If you thrive on innovation, possess a keen understanding of digital trends, and are passionate about building engaging social experiences, you're exactly who we're looking for to elevate our client's brand presence to new heights!

This pivotal role will see you at the forefront of social media innovation, developing and executing strategies that define how the brand interacts with its global customer base. You will be instrumental in crafting narratives that captivate, campaigns that convert, and content that sets new industry benchmarks, directly influencing customer perception and business growth. You'll have the autonomy to experiment with new technologies like GenAI, lead diverse projects, and collaborate with a wide array of internal and external stakeholders, fostering a culture of innovation and continuous improvement. By defining and executing cutting-edge social strategies, you will directly enhance customer engagement, drive brand affinity, and significantly contribute to the overall business success and market leadership of our client.

**Key Responsibilities:**

• Lead the strategic development and content production for brand and retail social campaigns across major platforms including Instagram, TikTok, YouTube, and Snap.
• Craft inspiring creative briefs that empower creative teams to develop innovative ideas for social media activations.
• Oversee the project management of social content production campaigns, coordinating with external agencies, partners, and internal cross-functional teams.
• Define, monitor, and report on social marketing metrics, goals, and Key Performance Indicators (KPIs) to track business impact and inform leadership.
• Provide strategic support for business and contract negotiations related to social marketing initiatives.
• Foster strong cross-functional collaborations with internal retail, creator engagement, public relations, creative, media, and analytics teams to scale impactful brand campaigns.
• Continuously research and identify innovative opportunities within emerging and established social platforms, production models, and content formats to enhance customer reach and operational efficiency.
• Stay ahead of audience trends and cultural shifts, consistently infusing the brand's social presence with fresh, innovative ideas and engaging content.

**Our client's marketing organization manages a vast and impactful portfolio of investments for their most significant brands and initiatives. This team is comprised of strategic and creative leaders who consistently deliver highly loved marketing campaigns globally.**

**Core Qualifications:**

• Bachelor's degree in a relevant discipline.
• 7-10 years of progressive experience in social media strategy and execution.
• Advanced proficiency with leading social media platforms, scheduling software, and comprehensive social media analytics tools.
• Skilled writer with excellent communication abilities, robust project management expertise, and a keen eye for creative detail.

**Highly Valued Qualifications:**

• Demonstrated passion for engaging diverse and culture-driving audiences, with a particular focus on younger demographics.
• Exceptional communication and collaboration skills, enabling effective partnership with multiple stakeholders across various teams.
• Strong analytical capabilities, including extensive experience monitoring, interpreting, and applying social media metrics to optimize campaign performance.
• Proven experience leveraging data and metrics to drive continuous improvements in marketing outcomes.
• Expertise in defining comprehensive marketing strategies and ensuring executional excellence.
• Track record of driving direction and achieving alignment within complex cross-functional teams.
• A flexible, responsive, proactive, and 'can-do' attitude, thriving in a fast-paced, dynamic environment.
• Experience managing complex cross-functional projects with diverse stakeholders and competing priorities.
• A proactive approach to learning and adopting new technologies, with a willingness to share knowledge.
• A commitment to creating innovative, bar-raising content, including inclusive campaign work, social-first organic content, user-generated content (UGC) initiatives, influencer programs, and multicultural marketing efforts.

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**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.