Parts and Service Marketing Intelligence Manager

The Opportunity:

It is an exciting time at Stellantis Parts & Services as we aspire to be the Lead Provider of Service Solutions for All Vehicles, All Brands and All Customers. We are no longer just a traditional OE business unit. We are well on our way to become a comprehensive 360 aftermarket player, offering a full range of products and services that address the evolving needs of our customers, enabling us to enhance customer retention and cultivate long-term loyalty throughout the entire vehicle lifecycle

Mission:

To lead the global marketing intelligence function by delivering actionable customer insights, orchestrating research methodologies, optimizing budget efficiency, and ensuring strategic impact across global and regional P&S stakeholders.

Key Responsibilities:

1. Customer Research & Insights

• Design, manage, and execute global customer surveys (quantitative and qualitative).
• Lead global product clinics, subscription studies, and willingness-to-pay research.
• Translate insights into strategic recommendations to support product, marketing, and service decisions

1. Budget Management & Efficiency

• Oversee the global P&S MI budget, ensuring optimal allocation and ROI.
• Identify synergies across brands and regions to streamline research investments

1. Stakeholder Engagement & Activation

• Ensure insights are activated through compelling storytelling and integrated into decision-making processes.
• Collaborate with global functions, brands, and regional teams to align intelligence with business priorities.
• Ensure proper storage, accessibility, and obsolescence management of insights and deliverables.

1. Methodology & Standards Leadership

• Serve as the methodological reference for customer research, ensuring consistency, neutrality, and rigor.
• Maintain and evolve best practices in data collection, analysis, and reporting

1. Cross-Functional Collaboration

• Act as a central orchestrator of the MI ecosystem, fostering collaboration across Product, Brand, Data Science, and Strategy teams.
• Lead initiatives like naming governance, trend foresight, and customer segmentation.

1. Data Strategy & Tools

• Support the development of unified customer knowledge platforms (e.g., data lakes, dashboards).
• Promote the use of advanced analytics tools (e.g., MTab, Databricks) to enhance insight generation

Basic Qualifications:

• Bachelor's degree in Marketing, Business, Statistics, or related field
• 5+ years of experience in marketing intelligence, customer research, or customer insights institutes
• Strong analytical and storytelling skills; ability to influence senior stakeholders
• Experience managing international research programs and budgets
• Proficiency in survey tools, data visualization platforms, and statistical software (Notions on AI-empowered applied to MI activities)

Preferred Qualifications:

• MBA