Audience Marketing Specialist (LA Times Studios)

The Audience Marketing Specialist drives awareness, engagement, and growth for the company's brand and products, including magazine distribution, social media, membership programs, merchandising, and events. This role uses research, analytics, and creative collaboration to shape marketing strategies, optimize performance, and strengthen the company's marketplace presence. The Audience Marketing Specialist partners cross-functionally with the editorial and sales teams to align creative assets, brand direction, and marketing materials with go-to-market priorities and sales objectives, driving engagement, membership growth, and marketplace presence.

Responsibilities:

• Develop and execute integrated marketing strategies that increase product visibility, grow digital audiences, and strengthen the company's brand presence across channels including web, social, email, and events.
• Leverage data and analytics to evaluate campaign performance, identify audience trends, and generate actionable insights that inform content, advertising, and membership strategies.
• Oversee content planning and distribution by collaborating with the editorial and design teams to ensure consistency in messaging, brand voice, and visual identity across all platforms.
• Optimize digital marketing performance through Search Engine Optimization (SEO), paid campaign tracking, and audience engagement analysis using tools such as Google Analytics, SEMrush, and social media analytics platforms.
• Manage membership and email marketing programs by developing communications, maintaining Customer Relationship Management (CRM) lists, and driving newsletter engagement and subscriber growth.
• Support event and partnership marketing initiatives by developing promotional materials, coordinating brand activations, and aligning event marketing efforts with broader campaign objectives.
• Collaborate with sales and business development teams to create Request for Proposal (RFP) decks, presentations, and sales collateral that highlight the company's value proposition and support revenue growth.
• Conduct market and competitive research to identify new opportunities for audience development, merchandising, and strategic partnerships.
• Other duties as assigned.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or a related field, and 2+ years of experience in product marketing, digital marketing, or campaign management with demonstrated use of data to guide strategy OR 5+ years of experience in product marketing, digital marketing, or campaign management with demonstrated use of data to guide strategy
• Strong understanding of marketing analytics, SEO, and social media performance metrics.
• Proficiency in web and analytics tools (Google Analytics, SEMrush, Ahrefs, Google Search Console).
• Experience using Customer Relationship Management (CRM) systems and Content Management Systems (CMS) such as Salesforce, HubSpot, or WordPress.
• Excellent written and verbal communication skills with the ability to interpret data and translate insights into strategy.
• Skilled in cross-functional collaboration, time management, and project prioritization in a deadline-driven environment.
• Ability to apply critical thinking and discretion in decision-making to drive outcomes, not just execute tasks.

Preferred Qualifications:

• Experience creating or editing marketing content for digital platforms.
• Knowledge of Pay-Per-Click (PPC) campaign tracking and optimization.
• Familiarity with social media analytics tools (e.g., Meta Business Suite, Sprout, Hootsuite).
• Certifications in Google Analytics, HubSpot, or SEO best practices.