Division Marketing Specialist

The marketing specialist role is primarily focused on supporting leasing efforts through strategic marketing initiatives, compelling property presentations, and high-impact collateral for tours and proposals. You'll play a key role in driving occupancy by creating marketing materials that showcase our properties, coordinating events that strengthen broker and customer relationships, and ensuring every touchpoint reflects our brand. While leasing support is the core focus, you'll also contribute to customer experience and retention through creative engagement strategies and curated activations across our Nashville portfolio of more than 5+ million square feet of full-service office space.

KEY RESPONSIBILITIES:

Marketing Strategy & Execution:

* Coordinate and execute division-wide marketing initiatives that support leasing, retention, and brand positioning.
* Develop clear, consistent copy and content for campaigns, digital platforms, and property marketing materials.
* Prepare the annual marketing budget and reconcile monthly expenses.
* Track and report on marketing program performance and ROI.
* Identify partnership marketing and co-branding opportunities to leverage local assets and community relationships.

Leasing Support & Sales Enablement

* Develop and maintain detailed familiarity with all properties and suites in the division.
* Create or update leasing proposal template designs and prospect tracking.
* Develop and maintain a "Featured Property" guidebook for use in analyst presentations and property tours.
* Track set-up and standards of vacant space presentation.
* Assist leasing team with custom marketing collateral for high-priority prospects and tours.

Creative Development & Brand Management:

* Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)
* Utilize Adobe Creative Suite (InDesign, Photoshop, Illustrator etc.) to create or update leasing collateral, templates, and custom designs
* Leverage Canva for quick-turn assets and editable templates.
* Maintain brand consistency across all platforms and mediums.
* Manage promotional item sourcing, purchasing, and inventory for marketing and events.

Digital Marketing & Online Presence:

* Manage local email campaign strategy and coordinate execution with corporate marketing.
* Create social media content that supports campaigns, engagement, and placemaking initiatives.
* Support property inventory and content across all digital listing services (CoStar, LoopNet, etc.)
* Update and manage property pages on the company website.
* Maintain and update CRM and marketing database (Salesforce/List Master).

Customer Engagement & Event Planning:

* Plan and support brokers, customer, and office events that strengthen relationships and drive leasing and retention.
* Partner with Property Managers and Customer Experience teammates to deliver events, including marketing materials, communications, and on-site support.
* Collaborate with CX and Marketing teams to grow digital engagement through website updates, newsletters, and communication tools.

Collaboration & Cross-Functional Coordination:

* Partner with internal teams (leasing, property management, customer experience, and corporate marketing) and external vendors to deliver integrated marketing and engagement initiatives.
* Work closely with the Market Leader SVP and Division Accounting Manager on marketing, CX, and G&A budget oversight.
* Support special projects and market initiatives as needed.

Why Join Us?

At Highwoods, we're more than just a commercial real estate company-we're in the business of creating remarkable workplaces that inspire and support growth, community, and connection. Our mission is to build environments and experiences that empower our teammates and customers to achieve more together. Through a blend of innovation, care, and commitment to quality, we deliver exceptional spaces that are worth the commute, add value to our customers, and positively impact our communities.

What Sets Us Apart

As part of the Highwoods team, you're not just taking on a job; you're joining a culture that values integrity, collaboration, and growth. We believe our culture is the key to success in the dynamic world of commercial real estate. Every member of our team plays a role in defining and upholding this culture-it's not just words on a page, but a way of working and living every day.

When you join Highwoods, you'll bring your unique skills, experiences, and values to life through our shared mission. Together, we create a thriving workplace where every teammate has the support and opportunity to make a meaningful impact.

Our Vision in Action

• People-Focused Culture: As a Highwoods teammate, you'll work in a supportive environment where your growth and success are as important as that of our customers.
• Customer-Centric Design: Everything we do is driven by the goal of delivering greater value to our customers, their teams, and our shareholders.
• Community Vitality: We build and operate spaces that are more than workplaces; they are vibrant parts of the community where success and creativity flourish.

Ready to make an impact?

Join us as we lead the evolution of commercial real estate for the benefit of our customers, communities, and investors. Let's create exceptional experiences and environments together.