Senior Manager, Employer Brand

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.

With lawyers and staff operating from more than 46 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world's key business and financial markets and our strengths in handling complex cross-border work.

It's not just about our global network of offices and shared services centers; it's the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It's one of the reasons we attract and retain cross-border work. Our people are globally minded, enterprising, collaborative and committed to excellence. Our people represent 90 nationalities and speak 80 languages.

The Senior Manager, Employer Brand, will lead the development and execution of White & Case's employer branding strategy to attract, engage, and retain top early-career talent. This role oversees multi-channel campaigns across social media, careers websites, and emerging platforms, as well as relevant paid advertising initiatives. The position works closely with internal recruitment teams around the world to deliver compelling content and experiences that showcase the Firm's culture and values, optimize the candidate journey, and strengthen the talent pipeline. The Senior Manager also monitors industry trends and competitive activity to ensure White & Case remains and grows as an employer of choice in key markets.

This role sits within the newly formed Integrated Marketing team that oversees firm-wide brand strategy and activation, digital marketing including website and social media, paid advertising and client and talent marketing campaigns. The Integrated Marketing team partners closely with members of the Recruiting, Data & Analytics, Marketing Tech, Communications and Creative Services teams.

The role resides within the Global Marketing and Business Development function, an integrated team of more than 250 marketers based throughout the Firm's 46 offices across the globe. Marketing and BD consists of several key departments: Business Development, Marketing Technology, Creative Services, Global Events, and Communications. Together, we drive the Firm's strategic growth by delivering innovative marketing solutions, fostering client relationships, and enhancing the Firm's market presence. Our collective objectives are to support the Firm's business goals, promote its global brand, and create a cohesive and compelling narrative that resonates with clients, prospects, and employees alike. Through collaboration, creativity, and strategic insight, marketers at White & Case ensure that we reach and engage our target audiences effectively, elevating the Firm's reputation and contributing to its success.

Led by a new CMO, marketing at White & Case value team members who bring a broad range of experiences and expertise, from both within and outside the legal industry. The team's mission is to make White & Case one of the world's most admired brands.

• Brand Strategy & Execution: Develop and execute multi-channel employer branding campaigns primarily targeting early-career talent, ensuring alignment with global brand strategy while addressing regional and local talent priorities. Key channels include social media, careers website pages, and exploration of emerging platforms to reach top talent.
• Early Careers Recruitment Support: Leverage the employer brand to enhance talent acquisition efforts, building a robust and diverse candidate pipeline.
• Candidate Experience Optimization: Design and deliver a seamless and differentiated candidate journey across digital, social, and experiential touchpoints, ensuring consistent engagement from first awareness through onboarding.
• Content & Storytelling: Collaborate with the Content Strategy team to create compelling recruitment content including video, editorial, social storytelling, and other digital assets, that highlights the Firm's culture, values, and career opportunities.
• Paid Media: Partner with the Paid Media Manager to plan, execute, and optimize precisely targeted advertising campaigns that amplify the Firm's early-career brand and drive candidate engagement in priority markets.
• Internal & External Collaboration: Partner with internal teams, including recruiting, social media, and creative services, and manage external agencies to produce high-impact employer brand activations and campaigns.
• Agency & Vendor Management: Serve as the primary point of contact for agencies and vendors, managing contracts and deliverables to ensure high-quality, cost-effective outcomes.
• Strategic Insights & Innovation: Monitor industry trends, competitor activity, and best practices in early-career employer branding to maintain and grow White & Case's position as an employer of choice in key markets.
• Measurement & Reporting: Track and report on the effectiveness of employer branding initiatives, using data to inform strategy and optimize campaign performance.

• Bachelor's degree in marketing, communications, or a related field; Advanced degree (MA, MBA) a plus.
• 9+ years of experience in recruitment marketing, brand management or professional services marketing-ideally within a global B2B or legal/consulting environment.
• Proven track record of managing multi-channel marketing campaigns with measurable business impact, including brand, digital, content, and recruitment marketing.
• Exceptional project management and organizational skills.
• Strong understanding of integrated marketing, digital branding, and content strategy to drive brand impact.
• Experience managing global brand initiatives and governance in a matrixed organization.
• Experience working with creative agencies, designers, and marketing teams to execute high-quality brand assets and campaigns.

White & Case is an Equal Employment Opportunity (EEO) employer and is committed to creating a fair workplace. It is our Firm's policy to recruit, employ, train, compensate and promote without regard to race, color, religion, creed, national origin, age, gender, sexual orientation, marital status, military or veteran status, disability, genetic information, or any other category protected by applicable law. Applicants who are interested in applying for a position and require an accommodation during the process should contact talent.acquisition@whitecase.com.

Our internal Recruitment team are responsible for all end-to-end lateral recruitment processes. All agencies must sign White & Case terms of business, which are office specific. Candidates submitted by an agency without terms of business agreed with the appropriate office, and/or outside of our online application tracking system, will not be considered a formal introduction. Any applications and CVs sent directly to White & Case Partners and employees will not be accepted as formal introductions. If you have any questions, please contact the Americas Lateral Recruitment team.

White & Case LLP offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, vacation time, and leave programs (including parental leave). Exempt roles are also performance bonus eligible.

The firm may modify and amend this job description at any time in its sole discretion. Nothing herein creates a contract of employment or modifies the at-will nature of employment.

The above is only a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.