Assistant Marketing and Advertising Manager-Automotive

Aquent is partnering with an innovative leader in the automotive industry, a company dedicated to shaping the future of transportation and customer experience. This is an exciting opportunity to join a dynamic team at the forefront of marketing strategy for certified used vehicle initiatives. As a key contributor, you will play a pivotal role in executing bold, customer-first marketing campaigns that reach a wide audience and drive significant impact in the marketplace. Your creative vision and tactical execution will directly influence how customers perceive and engage with our client's offerings, making a tangible difference in their continued success and market leadership.

**About the Role**

We're seeking a proactive and creative individual to drive the day-to-day execution of integrated consumer marketing campaigns. This role is crucial for bringing innovative ideas to life across various channels, ensuring alignment with overall brand strategy, and contributing to a forward-thinking team environment. You will be instrumental in coordinating efforts with internal teams and external agencies, becoming a specialist in the evolving used vehicle market, and helping to enhance our client's strategic initiatives.

**What You'll Do**

* Manage the day-to-day tactical execution of retail, CRM, and consumer site workstreams, identifying and pursuing new opportunities as they arise.

* Coordinate and support consumer website activities in collaboration with digital operations specialists.

* Work closely with multiple partner agencies to ensure seamless execution across aligned marketing channels.

* Facilitate the development and production of consumer marketing materials with creative agencies, including managing necessary approvals.

* Collaborate with internal partners to leverage available resources and ensure adherence to company requirements and processes.

* Develop expertise in the used vehicle market, including consumer trends, product insights, and competitive landscapes.

* Coordinate with internal and external partners to develop initiatives that enhance the company's used vehicle strategy.

* Support the implementation of an integrated dealer retail strategy and associated materials in close collaboration with team members.

* Contribute to the development of initiatives that support broader team goals.

* Accurately track media and production budgets with meticulous attention to detail.

**What You'll Bring**

* Bachelor's degree is a must

* 5+ years of experience in consumer marketing or advertising.

* A creatively consumer-centric, results-driven mentality.

* Excellent project management skills with a proven track record of managing multiple projects simultaneously.

* Ability to navigate ambiguity and proactively drive tasks to completion.

* Proficiency in synthesizing site and marketing metrics to provide clear, succinct summaries for team sharing.

* Proven time management skills, effectively prioritizing impactful activities and minimizing distractions.

* Exceptional oral and written communication skills, demonstrating the ability to understand and communicate effectively with diverse audiences, present information succinctly, and foster open communication.

Highly preferred:

* Prior experience working at an advertising or marketing agency.

* Experience within the automotive industry.

This is an salaried hybrid position in Warren, Mi. Candidates must currently be local to the area and eligitble to work in the United States without a sponsorship.

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**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.