Go to Market (GTM) Engineer (Internal Only)

Candidates must be current employees of the SANS Institute to be eligible for this position.

About SANS

Founded in 1989, SANS Institute (SANS) began as a cooperative research and education organization. Over the next 25 years, it grew to become the most trusted and widely recognized provider of information security training and certification in the world. Today, SANS has served more than 300,000 cybersecurity professionals around the world, with more than 60,000 earning Global Information Assurance Certification (GIAC) security certifications-the leading certification that provides assurance to employers that their people and prospective hires can do the job.

At the heart of SANS is a community of practitioners, from auditors and network administrators to CISOs, who share their lessons learned and collaborate on solutions to the challenges they face. These experts, working across corporations, government agencies, and universities, come together to support and strengthen the global information security community.

Why SANS?

At SANS, our culture is defined by three pillars: Mission, Brand, and People.

• Our Mission is to hire people who understand the importance fighting against cybersecurity threats.
• Our Brand reflects a commitment to delivering the highest quality training.
• Our People are grounded in a culture of fairness, honesty, customer focus, and a pragmatic approach.

What You'll Achieve at SANS

We are seeking a Go to Market (GTM) Engineer to join our Business Development - Enterprise Sales team. This role plays a key part in designing and operating systems that discover prospect information, enhance customer data quality, and connect our various databases using automated workflows. The GTM Engineer serves as a critical bridge between Sales and Engineering by converting business needs into working technical solutions and capabilities.

As a Go to Market (GTM) Engineer, you will:

• Design & Data Operations
  
  
  
  • Design and maintain data flows between our sales and marketing platforms
  • Create processes for organizing, enhancing, and tracking customer and prospect information
  • Build connections that enable smooth data transfer between different tools
  • Partner with Engineering to define and prioritize technical projects
  
  
  
  
• Workflow Automation & Intelligence
  
  
  
  • Transform business goals into repeatable, scalable processes
  • Find opportunities where automation eliminates manual tasks
  • Create and document automated workflows that reduce repetitive work
  • Test new approaches, measure their impact, and standardize successful methods
  
  
  
  
• Cross-Functional Translation & Alignment
  
  
  
  • Serve as translator between Sales teams and Engineering/IT departments
  • Convert sales team needs into clear technical requirements and project plans
  • Explain technical limitations and opportunities to non-technical colleagues
  • Build business cases that link technology investments to revenue outcomes
    
  
  
  
  
• Perform other related duties as assigned.

What We're Looking For

Every SANS employee brings something unique. For this role, we're looking for candidates with:

• Bachelor's Degree & 5+ years in sales, revenue, or marketing
• Experience building workflow automations using tools like Zapier, Claude, n8n, or similar platforms
• Understanding of APIs, data integration, and sales technology stacks
• Strong communication skills translating between technical and business teams
  
• Unrestricted authorization to work in the USA; visa sponsorship is not available.

Preferred qualifications include:

• Experience with Salesforce CRM preferred

Benefits and Perks of Working at SANS

We're committed to fair and equitable compensation. The expected salary range for this position is $75,000 base + commission, depending on geographic location, skills, and experience. At SANS, pay equity and transparency are priorities.

We offer a comprehensive benefits package that supports your total well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Financial Benefits: Competitive base salary, bonus opportunities, and a 401(k) plan with company match.
• Health & Wellness: Robust medical, dental, and vision plans; company-provided short term disability; optional long-term disability, supplemental life and AD&D insurance for employees and dependents; voluntary benefits including accident insurance and identity theft protection; fitness and wellness programs; and a company paid employee assistance program (EAP).
• Time Off & Flexibility: Generous paid time off, including volunteer time.
• Learning & Development: Access to professional development and SANS training opportunities.

Flexibility and Balance at SANS

We support our colleagues with the tools and flexibility they need to thrive, both professionally and personally. As a primarily remote work environment, we are committed to maintaining strong connections, collaboration, and a vibrant culture across virtual teams. While most roles operate remotely, some positions may require occasional in-person presence depending on role-specific or business needs.

SANS is an Equal Employment Opportunity Employer

SANS is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other federal, state, or local protected class.

If, because of a medical condition or disability, you require a reasonable accommodation during the application process, or to perform the essential functions of a position, please contact SANS Human Resources.

US Job Seekers: Click here to view the "Know Your Rights" poster.

SANS complies with all applicable state and local laws regarding the consideration of applicants with arrest or conviction records. For positions governed by federal and/or state banking regulations, SANS will adhere to relevant requirements when evaluating candidates with criminal histories.

Employment eligibility in the United States is required. SANS does not provide visa sponsorship for this position.