Marketing Manager (III)

**About Our Client**

Join a leading global technology company that is at the forefront of innovation, shaping the future of how people connect, work, and live. Our client is dedicated to developing groundbreaking products and services that impact millions worldwide, driving progress and creating new possibilities. As an Aquent talent, you'll be partnering with a team that values creativity, strategic thinking, and a passion for bringing cutting-edge solutions to market.

**About the Role: Marketing Manager**

Are you a visionary marketing leader ready to make a significant impact? We're seeking a dynamic Marketing Manager to drive the product marketing strategy for pivotal features and services. In this role, you won't just execute campaigns; you'll be a strategic force, informing internal and external stakeholders, providing critical market context, and shaping the very trajectory of product launches and growth. You will play a crucial role in bringing innovative products to users, influencing their experience, and contributing directly to the success of high-impact initiatives. This is an exciting opportunity to leverage your expertise to educate, engage, and drive adoption on a massive scale.

**Your Impact:**

As a Marketing Manager, you will be instrumental in bridging the gap between product development and market success. You will champion user insights, develop compelling narratives, and execute innovative campaigns that directly influence product adoption and engagement. Your strategic input will guide product development, ensuring market relevance and user satisfaction, while your leadership in campaign management will drive measurable results and contribute significantly to the overall growth and success of the product portfolio.

**Key Responsibilities:**

* Act as a subject matter expert for products or features, providing input into the product and feature development process, driving market analysis, and predicting industry trends.

* Lead the development of comprehensive marketing plans for regional or functional teams, prioritizing goals and defining positioning strategies to engage target audiences.

* Drive the framework development and rollout of strategies for product marketing content across various channels.

* Define, identify, collect, and track appropriate product or business metrics (quantitative and qualitative) for new or existing ventures.

* Validate market size and opportunity, using subject matter expertise to identify market opportunities and collaborate with teams to build supporting rationales and visions.

* Understand the product and target audience, develop product positioning, and execute go-to-market plans and messages for new products and features.

* Develop user insights to help cross-functional teams incorporate user voice into product development and marketing strategies.

* Provide feedback on user experience improvements, manage in-product user experience to resolve issues, and promote user engagement.

* Drive product brand positioning, value propositions, and messaging strategy, adapting communications to specific product voices and goals.

* Independently create and iterate marketing content, collaborating with production teams to publish final marketing materials.

* Independently determine research needs, scope, manage, and guide user research utilizing internal and external partners.

* Drive and manage medium- to large-scale campaigns, assets, communications, and programs to address user needs and achieve objectives and key results (OKRs).

* Evaluate and analyze campaign performance for optimization, determining optimal channels for reaching and engaging users.

**Must-Have Qualifications:**

* Proficiency in Product Positioning

* Strong Data Analysis and Synthesis skills

* Deep understanding of Consumer Behavior

* Experience with Situational Leadership

* Proven ability in Campaign Management

* Expertise in crafting Marketing Briefs

* Skilled in Client/Partner Management/Advising

* Proficiency in Brand Management

* Strong Industry Knowledge

* Exceptional Storytelling abilities

* Comprehensive knowledge of Go-to-Market Activities

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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