Marketing Consultant

Are you a marketing trailblazer ready to make a significant impact from day one? We're seeking a dynamic and hands-on marketing leader to spearhead the launch of a pioneering specialized pet eye care practice, a new venture dedicated to providing exceptional care for pets. This is a unique opportunity to build a brand from the ground up, shaping its identity and driving its success through innovative strategies and direct execution. You will be instrumental in connecting pets with the specialized care they need, becoming the voice that resonates with both referring veterinarians and pet owners alike, with an initial 8-week intensive launch period (10-20 hours per week) and potential for ongoing advisory.

Location: Primarily remote with occassional onsite meetings Miami, FL

Hours: Part-time

**About the Client**

Our client is a brand-new, innovative veterinary ophthalmology practice, launching with a vision to become the trusted leader in its field. They are dedicated to providing specialized eye care for pets and are seeking a strategic partner to establish their brand, drive immediate patient volume, and build a strong community presence. As an Aquent talent, you will be instrumental in helping this exciting new practice achieve its mission.

**What You'll Do**

This role is crucial in establishing the practice's presence, building its reputation, and directly connecting pet owners and referring veterinarians with essential services. You will be at the forefront of crafting and executing a dual-track marketing engine, focusing on both professional referrals and direct consumer engagement.

* **Strategic Vision & Execution:** Develop and implement a comprehensive, multi-channel launch strategy, auditing the local landscape to craft a 90-day roadmap.

* **B2B Referral Engine:** Design and personally execute direct outreach programs to veterinary professionals, creating essential collateral and messaging to foster strong referral partnerships.

* **Digital & Local Presence:** Establish, optimize, and manage critical local search and discovery platforms, alongside hands-on execution of digital tactics like local search optimization and social media promotion.

* **Content & Community Building:** Craft and publish engaging social media content that showcases expertise, educates pet owners, and highlights the practice's unique value, actively managing early engagement and adapting tactics based on performance.

* **Hands-On Asset Creation:** Independently create fundamental marketing assets and manage campaigns from conception to initial launch.

**What You'll Bring**

**Must-Have Qualifications:**

* A minimum of 10 years of experience in marketing strategy, encompassing both in-house and consulting roles.

* Demonstrated success in developing and implementing integrated marketing strategies across diverse channels (digital, social, print, direct).

* A "Player-Coach" mentality, capable of building a strategic plan from scratch while also comfortable and proficient in hands-on execution using various marketing tools and platforms.

* Proven ability to thrive in an early-stage launch environment, prioritizing speed, impact, and practical solutions over perfection.

**Nice-to-Have Qualifications:**

* Prior experience in marketing within the veterinary, healthcare, or local services sectors.

* Comfort and proficiency in personally executing digital marketing campaigns, rather than solely overseeing them.

* Demonstrated proficiency with design tools.

* Experience in managing local or hyper-local digital and social campaigns.

**Skill**

This placement is through Aquent's affiliate, Skill.

Equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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