Digital Growth Marketing Specialist

Aquent is partnering with a leading consumer brand known for its exceptional products and commitment to innovation in the e-commerce space. This company is on a mission to deliver unparalleled customer experiences and is strategically expanding its recurring revenue streams.

Are you a hands-on performance marketing expert ready to build a subscription acquisition engine from the ground up and directly impact a brand's strategic shift towards recurring revenue? This is an exciting opportunity to take the reins of paid media execution and shape the future of a dynamic e-commerce business. You will be the internal strategic lead and day-to-day executor for paid media, managing an external digital media agency while owning campaign performance end-to-end. A key focus of this engagement is growing the subscription product, a significant strategic priority for the business as it shifts from a single-purchase acquisition model toward recurring revenue. This is not a strategy-only role; we need someone who actively pulls the levers to drive revenue and can simultaneously build a subscription acquisition engine that the brand has never fully invested in before.

**What You'll Do**

* **Hands-On Paid Media Execution**

* Own and actively manage paid media campaigns week-to-week across Meta (Facebook/Instagram), Google Search & Shopping, and affiliate channels to drive revenue targets.

* Make real-time optimization decisions on budget pacing, audience targeting, bid strategy, and creative - not delegate them.

* Build and manage audience cohorts for both single-purchase and subscription acquisition funnels.

* **Subscription Growth Strategy**

* Develop top-of-funnel strategy specifically for subscription prospect acquisition, marking a fresh start for the brand in this area.

* Design retargeting and audience segmentation strategies to convert prospects into subscribers.

* Build learnings and cohort data over time to inform ongoing subscriber acquisition investment.

* **Agency Management**

* Serve as the daily liaison for the external media agency, leading weekly status calls, managing deliverables, conducting channel audits, and holding the team accountable to performance.

* Provide strategic direction on media plans, SEO strategy, affiliate program, and audience targeting.

* Push back on vendor narratives and overcomplicated recommendations when needed.

* **Technical & Measurement**

* Own pixel implementation, event tracking, and data passing, ensuring attribution and tracking are properly set up and functioning at all times.

* Leverage tools including analytics platforms, data visualization tools, and business intelligence software to pull audiences, brief engineering, and identify tracking issues.

* Conduct ad-hoc performance analysis and develop data-driven optimization plans.

* Monitor weekly KPIs to evaluate business health and support long-term scalability.

* **Creative, Go-To-Market & Cross-Functional Collaboration**

* Brief the internal creative team on asset needs (ad specs, content direction, deadlines) based on paid media performance data.

* Own timely launch of products and seasonal campaigns.

* Collaborate on A/B testing roadmap across digital channels to continuously improve performance.

* Partner cross-functionally with technology, engineering, finance, marketing, and e-commerce site teams.

**Must-Have Qualifications**

* 5+ years of DTC performance marketing experience with hands-on, week-to-week execution across Meta, Google Search & Shopping, and affiliates.

* CPG, food & beverage, or consumer lifestyle brand experience is required for this hiring round.

* Subscription experience rooted in DTC e-commerce or recurring delivery models, specifically web-based subscription funnels, not solely app or mobile subscription tiers.

* Demonstrated experience driving weekly revenue targets through active paid media optimization and real-time budget management.

* Technical proficiency in pixel implementation, event tracking, and data passing is non-negotiable.

* Experience managing and directing a third-party media agency.

* Strong analytical skills, including proficiency with analytics platforms, data visualization tools, business intelligence software, and Excel (VLOOKUP-level).

**Nice-to-Have Qualifications**

* Experience with DTC subscription brands in adjacent categories such as meal kits, beverage subscriptions, wine clubs, wellness, or beauty boxes.

* Agency-side background serving CPG or consumer brand clients.

* Affiliate channel management experience including publisher relationships and traffic quality auditing.

* Experience with leading affiliate platforms such as Partnerize, Impact, Rakuten, or similar.

* Ability to brief and iterate on paid creative assets (static and video) based on performance data.

* Basic SQL or HTML knowledge.

* A/B testing roadmap development and structured experimentation experience.

**Who You Are**

* A hands-on performance marketer who is equally comfortable building the strategy and executing it - there is no team beneath you in this role.

* Data and metrics-obsessed, you optimize in real time and validate decisions with numbers.

* Experienced in consumer brand environments and attuned to how DTC subscription buyers think and behave.

* Comfortable with ambiguity and building from scratch in a fast-moving, lean team environment.

* A clear, direct communicator who can translate performance data into plain language for cross-functional partners.

* Collaborative and able to build trust-based relationships with internal stakeholders and external partners alike.

**Logistics**

* Contract duration: 4-5 months with potential for temp-to-perm conversion.

Compensation: Commensurate with experience. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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