Data Analyst

We are seeking a prominent leader in its industry is dedicated to empowering users through innovative digital solutions. This company thrives on leveraging cutting-edge technology and data-driven insights to shape the future of its market, creating meaningful connections and driving significant impact.

Are you a data-driven visionary ready to revolutionize how a leading social marketing team makes critical decisions? This pivotal role offers the chance to design, build, and maintain the analytical infrastructure that directly fuels our paid social strategy, transforming raw data into actionable intelligence. Your expertise will empower faster, smarter investment decisions and elevate our market leadership, making a tangible impact on brand perception and business outcomes.

**Key Responsibilities**

* Own and continuously enhance the comprehensive paid social reporting ecosystem, encompassing dashboards, templates, and automated workflows.

* Develop scalable, self-serve dashboards using leading social media management platforms and complementary tools, providing stakeholders with real-time performance data.

* Establish and maintain standardized reporting cadences, including weekly performance reports, campaign wrap-ups, and quarterly business reviews.

* Oversee data integrations across various social media advertising platforms, site analytics tools, and brand study vendors to establish a unified and reliable data environment.

* Define and enforce data governance standards, including naming conventions, taxonomy, and quality assurance processes, to ensure accuracy and consistency across all reporting.

* Collaborate with marketing technology and data engineering teams to resolve data discrepancies and enhance pipeline reliability.

* Design, implement, and maintain robust measurement frameworks.

* Build and maintain dashboards to track social performance across lines of business.

* Develop business-specific reporting views that meet stakeholder expectations and surface actionable insights.

* Ensure dashboard integrity through consistent tagging, taxonomy, and data hygiene standards.

* Consolidate data across paid social platforms, site analytics, and brand studies into unified performance views.

* Surface clear, business-relevant insights that enable stakeholders to make informed investment and optimization decisions.

* Serve as the primary measurement and analytics partner for the social team, translating data needs into actionable infrastructure.

* Partner closely with marketing technology, data science, and platform partners to build robust, scalable solutions.

* Collaborate with paid social channel managers to understand reporting needs and address visibility gaps.

* Proactively identify gaps and blind spots in the current measurement ecosystem and recommend new tools, integrations, or methodologies.

* Continuously evaluate and improve reporting automation to reduce manual effort and accelerate insight delivery.

* Document measurement approaches and maintain a knowledge base for onboarding and institutional continuity.

**Must-Have Qualifications**

* 5+ years of experience in digital marketing analytics, paid social measurement, or a closely related data/reporting role.

* Hands-on experience building and managing campaigns, reports, and dashboards within a major social media management platform, including campaign setup, governance, and performance reporting.

* Deep understanding of paid social measurement methodologies.

* Strong proficiency in various social media advertising platform ad managers and the ability to synthesize data across diverse platforms.

* Experience building and maintaining automated dashboards and reporting pipelines; proficiency with data visualization tools.

* Advanced analytical skills with the ability to work with large, complex datasets and surface clear, actionable insights.

* Strong communication skills, capable of presenting data findings to cross-functional stakeholders in a clear, business-relevant way.

* Highly organized and self-directed, with the ability to manage multiple workstreams independently in a fast-paced environment.

* Collaborative mindset and comfort working cross-functionally with marketing technology, data science, and platform partner teams.

**Nice-to-Have Qualifications**

* Attribution models across full-funnel paid social activity.

* Conversion tracking and pixel governance.

* Incrementality testing and lift study design.

* A/B testing structures and experimentation protocols.

**About Skill:**

Skill connects the best professional, IT, engineering, financial and administrative talent with the world's biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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