Manager-Regional Brand Marketing (6E)

At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers who leverage cutting-edge fiber internet technology to strengthen communities. We are dedicated to excellence, which drives us to succeed together, creating a better world through meaningful connections. Ready to make an impact?

The Regional Brand Marketing Manager (6E) is responsible for developing and executing brand marketing strategies and managing budgets across the assigned region. This role partners closely with internal teams to translate national initiatives into impactful regional and local plans. The Regional Brand Marketing Manager serves as the primary liaison for regional sales leadership and marketing partners, provides critical insights on local activation opportunities, communicates marketing plans and performance to leadership, and ensures successful execution of scalable and impactful programs.

The position must reside in a Wisconsin based TDS market.

Develop and Lead Regional Brand Marketing Strategy:
• Create and manage comprehensive regional brand marketing strategies and budgets aligned with national priorities. Translate high-level initiatives into actionable, locally relevant plans that drive impact across diverse markets.
• Cross-Functional Collaboration and Coordination:
  • Serve as the central liaison between regional sales leadership, marketing peers, and agency partners. Facilitate seamless communication, ensure alignment, and guide cross-functional teams in adapting national programs for effective regional execution.
• Regional Program Activation and Optimization:
  • Partner with internal teams, specifically with sales and marketing teams to activate national strategies at the regional level, leveraging local insights to identify opportunities, and assess agency-led events and programs. Provide feedback to optimize performance and improve market results.
• Communicate Results and Provide Strategic Insights:
  • Communicate regional marketing plans, execution progress, and outcome to leadership and stakeholders. Serve as the "local lens" by delivering insights that support continuous improvement, alignment, and enhanced regional performance.

Required Qualifications

• Bachelor's degree (or higher) -OR- 4+ years professional work experience.
• 5+ years of brand marketing or sales experience.
• 3+ years in a supervisory role or equivalent leadership experience.
• Must possess and maintain a valid driver's license.

Other Qualifications

• Experience in telecommunications.
• Strong competencies in brand development, innovation, and project management.
• Experience with a wide range of marketing communications, planning and execution.
• Strong people management skills, including remote team oversight.
• Excellent verbal, written, and presentation skills with the ability to influence senior leadership.
• Knowledge of budgeting, financial analysis, and quantitative decision
• Located within a strategic market in assigned region.
• Ability to travel up to 35%.

Do you meet the Required Qualifications but are unsure if your experience aligns with the Other Qualifications? We encourage you to apply! Research shows that many candidates hesitate to apply unless they meet 100% of the qualifications, even when they possess the skills and experience needed to succeed in the role. Experience and skills come in many forms, and they may not always match exactly what's listed on paper, but they can still lead to success. If you meet the Required Qualifications and believe you have the potential to thrive in this role, we encourage you to apply today!

Benefits

We believe in taking care of our team, which is why we offer comprehensive benefits to support your health, financial well-being, and overall happiness. Join us and experience a work environment where your well-being is a top priority!

Associates scheduled to work 20 or more hours per week have access to:

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Life Insurance
• 401(k) Plan
• Generous Vacation & Paid Sick Leave
• Seven Paid National Holidays & One Floating Holiday
• Paid Parental Leave (6 weeks after 12 months of employment)
• Adoption & Surrogacy Assistance
• Employee Assistance & Wellness Programs

Associates working 30 or more hours per week additionally have access to:

• Short-Term & Long-Term Disability
• TDS Service Discounts
• Education Assistance
• Paid Volunteer Time

In addition to these benefits, all associates will have the opportunity to participate in our Associate Resource Groups, which are designed to encourage community and facilitate professional development. To learn more, click here.

Who is TDS Telecom?

TDS Telecom provides high-speed internet, TV entertainment, and phone services to a diverse range of communities, including small to mid-sized urban, suburban, and rural areas across the U.S. With over 50 years of experience, TDS is committed to building and expanding fiber optic networks that bring cutting-edge connectivity to neighborhoods nationwide. Serving over 1 million connections, our mission is to create a better world by delivering innovative communication solutions that enhance the way people live, work, and connect. Visit tdstelecom.com to learn more!

At TDS, we are committed to Equal Employment Opportunity (EEO) and value the difference of backgrounds, experiences and perspectives in our workforce. We consider all qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.

Pay Transparency

The listed pay range reflects the minimum and maximum base salary. Actual offers will be based on factors such as skills, qualifications, experience, location, and role-specific competencies. Some positions may also offer additional compensation, such as bonuses or equity awards.