Marketing Manager (III)

Join a leading organization at the forefront of innovation, shaping the future of its industry through groundbreaking products and services. Partnering with Aquent, we are seeking exceptional talent to contribute to a team that thrives on creativity, impact, and excellence.

Are you a strategic thinker with a passion for driving market success and shaping the narrative of impactful offerings? We are looking for a dynamic professional to step into a pivotal role where you will be instrumental in guiding the product marketing strategy, transforming insights into action, and bringing innovative solutions to users worldwide. This is your opportunity to not just manage, but to *define* the market presence of features and services, influencing product development and user engagement on a grand scale. You will be at the heart of bringing exciting new developments to market, ensuring they resonate deeply with target audiences and achieve widespread adoption.

Key Responsibilities

• Act as a subject matter expert on offerings and features, providing critical input on product and feature development, market analysis, and predicting industry trends.
• Lead meetings to develop comprehensive marketing plans for regional or functional teams, review portfolios, prioritize marketing goals, and define positioning strategies to identify and engage target audiences.
• Drive the framework development and rollout of strategies for product marketing content across various channels.
• Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing ventures.
• Validate market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), leveraging subject matter expertise to identify opportunities in the market landscape.
• Collaborate with relevant teams to build supporting rationales, hypotheses, and visions, and develop and execute go-to-market plans and messages for new offerings and features.
• Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies.
• Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve issues, and promote user engagement.
• Drive product brand positioning, value propositions, and messaging strategy using voice and user insights, adapting communication nuances for different goals.
• Independently create marketing content, ensuring alignment with product strategy, and drive efforts to iterate content and design with cross-functional teams based on content standards.
• Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
• Drive and manage medium- to large-scale campaigns, assets, communications, and programs to address user needs and achieve team objectives and key results (OKRs).
• Drive evaluation and analysis of campaign performance for optimization, determine channels for reaching and engaging users, and drive integrated channels to meet targets.

Required Qualifications

• Proficiency in product positioning
• Strong data analysis and synthesis skills
• Deep understanding of consumer behavior
• Demonstrated situational leadership abilities
• Expertise in campaign management
• Ability to create effective marketing briefs
• Proven client/partner management and advising skills
• Experience in brand management
• Solid industry knowledge
• Exceptional storytelling capabilities
• Comprehensive knowledge of go-to-market activities

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent Save & Post

is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.