New 
Assoc Mgr Shopper Marketing
 American Greetings Corporation | |
relocation assistance, remote work
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 United States, Ohio, Westlake | |
 Nov 13, 2026 | |
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Because this position requires regular on-site work at our Creative Studios in Westlake, Ohio, we will focus on candidates who currently reside in Northeast Ohio.
Remote work and relocation assistance are NOT available for this role. The Associate Manager, Shopper Marketing will assist the Senior Managers/Managers in Shopper Marketing, with the development and implementation of shopper marketing programs for the Celebrations Category for our retail partners. Essential Duties & Responsibilities: *Meticulously manages the development, production and implementation of the approved Omni-channel marketing plan (out of store, in store, print and digital advertising, social marketing, promotions, loyalty marketing) in support of multiple retailers in multiple channels of distribution to drive traffic and sales in the celebrations department. *Lead the development of annual shopper marketing plans for smaller retailers. These plans are based on best practices and data/insights from previous programs. This role also tracks results of programs and shares with key stakeholders * Manage campaign execution from planning/briefing through launch, ensuring alignment across creative, media and retailer requirements * Analyze campaign performance, retailer reporting and promo results to identify insights and optimization opportunities *Ensure all programs are completed on time and within the approved budget by coordinating day-to-day activities of internal and external resources (Route 199, Red Studios, vendor partners, retail media networks and advertising agency team) via timelines in a live project status document. *Lead creative kickoff meetings and facilitate cross-functional project meetings. *Communicate project status and all actions needed to keep the project on track and ensure an appropriate sense of urgency. * Manage multiple projects at a time. *Other/additional duties and projects as required. *Individual contributor with no direct reports. | |