Digital Product Manager

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

New Balance is currently seeking a highly motivated, entrepreneurial thinker, to join the DTC Digital Product Management team as a Digital Product Manager for our Consumer Data workstream. This individual will play a critical role in driving our digital ambition. This person will collaborate with global business leaders to create and execute the digital roadmaps that drive the growth of New Balance's Direct to Consumer business through the implementation of new technology.

MAJOR ACCOUNTABILITIES:

• Serves as a resident expert in marketing technology solutions, including those used for direct marketing, site personalization, and audience building
• Maximizes technology investments in the MarTech space to improve personalized consumer experiences.
• Champions the product vision, strategy, and roadmap product goals and objectives including creating and maintaining business plans
• Leads the ideation, development, and launch of minimum viable products and scale them when validated.
• Manages the entire product life cycle from discovery through creation and validation to production and repeat.
• Breaks down the product vision into user stories, storyboards, prioritizes features, coordinates product schedules with a team of engineers and designers.
• Defines and analyzes metrics that inform the success of products.
• Facilitate communication throughout the development process between internal stakeholders, including global and regional marketing, and ecom operations teams
• Coordinate and build strong working relations with various internal stakeholder groups, including IT, Engineering, and Legal
• Develops organizational talent and develops team skillsets.

REQUIREMENTS FOR SUCCESS:

• Experience with digital marketing technologies - Email & SMS direct marketing, CRM, CDP, loyalty, site personalization, and tag management platforms
• A natural decision-maker who inspires the confidence of those they work with. Has the ability to present their case with confidence.
• Excellent product judgment: You have an in-depth understanding of what makes a user experience good or bad, and strong intuition for what people want to do.
• Appreciation for detail: You easily recognize aesthetic and functional details and can make pragmatic decisions about what details are actually important.
• Strategic insight: You understand the industry in depth, and can use your knowledge to predict the behavior of key players.
• Must possess strong understanding of Agile principles and methodologies
• Leadership: Others naturally look to you for guidance. You understand group dynamics and can organize chaotic situations.
• Terrific communication skills: You've got a high signal-to-noise ratio. You're persuasive and sensitive to nuance.
• Creativity: You love to solve problems large and small.
• Writing ability: You could write final text for UI strings, marketing copy, or press releases. Your writing is pithy, clear, and in command of tone.
• Bachelor's degree in business or technical field. MBA is a plus.

#LI-DNI

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.