Lead Administrator - Marketing Analytics and Operations

Lubbock

39055BR

Marketing and Communications

Position Description

Performs managerial work providing direction and guidance in setting and achieving goals and objectives; developing policies; reviewing guidelines, procedures, rules, and regulations; establishing priorities, standards, and measurement tools for determining progress in meeting goals; coordinating and evaluating program activities; and establishing and monitoring budgets. May plan, assign and supervise the work of others. Works under limited supervision with latitude for the use of initiative and independent judgment.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

About the Department and/or College

In Marketing & Communications we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible.

Major/Essential Functions

• Lead the monthly and/or weekly reporting efforts for TTU stakeholders, offering a holistic view of marketing channel performance and identifying trends within accounts.
• Provide optimization recommendations and actionable insights for Google Ads, Meta Ads, and other paid media channels based on performance data analysis through tools such as SEM Rush.
• Act as the lead resource for Marketing & Communications regarding reporting and data analytics tools, ensuring proficiency and effective utilization of available resources.
• Provide performance projections and budget recommendations to the marketing functional group, supporting strategic decision-making processes.
• Stay informed about emerging trends and developments in marketing tools and practices, actively participating in cross-departmental knowledge sharing initiatives
• Standardize the marketing functional group's approach to A/B testing through brief development and implementation, ensuring consistency and effectiveness in testing methodologies.
• Monitor and track the spending of advertising campaigns, generating regular billing reports for financial stakeholders and TTU billing managers.
• Title, collect, and organize analytics and billing reports for future reference and analysis, maintaining a comprehensive and accessible repository of marketing data.
• Utilize Sprout, Ad Studio, Meltwater, and other relevant platforms to create weekly organic social metrics and social listening reports. Distribute these reports across teams and to senior leadership to inform decision-making and provide insights on sentiment, which can guide the paid media strategy.
• Work collaboratively with marketing and communications teams and stakeholders across campus to provide additional depth on metrics, demonstrating ROI. For instance, collaborate with enrollment management after a campaign targeted at applications to assess the actual impact on application submissions from the targeted area.

Required Qualifications

Bachelor's degree in area of expertise or closely related area required. Five (5) years of experience in planning, developing, or implementing programs or research grants. Additional education may substitute for required experience on a year-for-year basis.

Preferred Qualifications

• Bachelor's degree plus four years progressively responsible related experience; OR a combination of education and/or experience to equal eight years.
• Excellent communication and presentation skills, with the ability to create compelling presentations and effectively communicate complex data and insights to diverse audiences, including senior leadership, marketing teams, and cross-functional stakeholders.
• Previous experience working in marketing or analytics roles within the higher education sector, with an understanding of the unique challenges and opportunities in marketing to students, faculty, and other stakeholders in an educational setting.
• Knowledge of A/B testing methodologies and experience with standardizing testing processes is preferred.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Does this position work in a research laboratory?

No

Required Attachments

Cover Letter, Professional/Personal References, Resume / CV

Job Type

Full Time

Pay Basis

Monthly

Minimum Hire Rate

4000

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan. For additional information, please reference the institutional pay plan by visiting www.depts.ttu.edu/hr/payplan.

Travel Required

Up to 25%

Shift

Day

Schedule Details

Monday-Friday, 8:00am - 5:00pm

Grant Funded?

No

Job Group

Mid-level Other Admn

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, genetic information or status as a protected veteran.